Brands

316 DTC brands, each with a page holding what this site has observed about it: the ads it runs and the page they click to, and what its site shows a first-time visitor. 207 carry ad teardowns, 243 carry a welcome popup capture, and 134 carry both. Everything is captured first-hand and dated.

Wider than this list: the DTC Welcome Popup Directory records what 2,482 smaller brands show a first-time visitor, and the Welcome Offer Tracker reads 235 of them side by side.

These are working files, not a client list. Each one is raw material for the pattern reads in The Handoff and the trackers in The Index: what a category does with its welcome offer, how a creative chassis ages, which claims a whole segment converges on. A brand is here because its funnel was captured, not because it is a client, and inclusion is not an endorsement.

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Brand · Domain · Welcome offer · What is on file

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Every file here was built the same way: capture the ad, follow the click, capture the page, then rate what arrives. The Read puts your own ads, popup and offer through it. Two weeks, fixed fee, credited if you go on to work together.

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