I'm Taylor Sicard, a fractional advisor to consumer and commerce brands. Across fifteen years I co-founded a nine-figure consumer-brand operator, helped build the Shopify partner ecosystem as an early employee, and built and sold a software company to Tiny. I work with founders and teams at the inflection points where the next decision matters, and bring operator judgment instead of an agency's execution or a full-time salary. Pick the track that fits.
For direct-to-consumer founders scaling from $5M: unit economics, channel mix, retention, and retail expansion.
Explore →Platform-agnostic growth across DTC, marketplace, wholesale, and retail, when one channel stops carrying the P&L.
Explore →For brands and app founders in the Shopify ecosystem, from a former early Shopify employee.
Explore →Brand architecture, positioning, and profit-first growth for consumer and CPG brands at an inflection point.
Explore →Pricing, go-to-market, and fundraising advisory for Shopify-ecosystem SaaS and app companies from seed to exit.
Explore →Digital innovation and challenger-brand strategy for Fortune 500 consumer-goods teams.
Explore →Most founders reach for a full-time executive or another agency when they feel a gap. Both are the expensive way to solve what is usually a judgment problem. A comparable full-time leader runs close to $25,000 a month fully loaded, versus roughly $10,000 a month for a fractional advisor at the same level, before the ramp and the real chance you hire twice. An advisor owns the few calls that move the business and stays accountable to them. If you already know exactly what to do and just need hands, an agency is cheaper, and I'll tell you so. The full breakdown is in fractional advisor vs agency vs a full-time hire.
Every engagement starts with a free 30-minute scoping call. No pitch, no deck, a direct conversation about where you are, where you're going, and whether there's a fit. Not sure which track fits? Start the conversation and we'll figure it out.
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