DOCUMENT TSC-2026/SVC · ADVISORY INDEX · REV. 01
Fractional Advisory & Consulting

Fractional advisory for the people who have to make the call.

I'm Taylor Sicard, a fractional advisor to consumer and commerce brands. Across fifteen years I co-founded a nine-figure consumer-brand operator, helped build and scale the Shopify Partner Program as an early employee, and built and sold a software company to Tiny. I work with founders and teams at the inflection points where the next decision matters, and bring operator judgment instead of an agency's execution or a full-time salary. Pick the track that fits.

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01/ Advisory tracks

Six ways I work, one common thread.

DTC Growth Consultant

For direct-to-consumer founders scaling from $5M: unit economics, channel mix, retention, and retail expansion.

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Ecommerce Growth Consultant

Platform-agnostic growth across DTC, marketplace, wholesale, and retail, when one channel stops carrying the P&L.

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Shopify Growth Consultant

For brands and app founders in the Shopify ecosystem, from a former early Shopify employee.

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Consumer & CPG Brand Strategy

Brand architecture, positioning, and profit-first growth for consumer and CPG brands at an inflection point.

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Commerce SaaS & Shopify Apps

Pricing, go-to-market, and fundraising advisory for Shopify-ecosystem SaaS and app companies from seed to exit.

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Enterprise Commerce Innovation

Digital innovation and challenger-brand strategy for Fortune 500 consumer-goods teams.

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02/ Why an advisor

Judgment, not headcount.

Most founders reach for a full-time executive or another agency when they feel a gap. Both are the expensive way to solve what is usually a judgment problem. A comparable full-time leader runs close to $25,000 a month fully loaded, versus roughly $10,000 a month for a fractional advisor at the same level, before the ramp and the real chance you hire twice. An advisor owns the few calls that move the business and stays accountable to them. If you already know exactly what to do and just need hands, an agency is cheaper, and I'll tell you so. The full breakdown is in fractional advisor vs agency vs a full-time hire.

03/ Engagement shape

Fractional CRO.

Same seat, more hours. When the decisions are weekly rather than monthly, I step in as the revenue lead and carry the number with you.

The title undersells the scope. Revenue is where it starts, but the constraint is rarely revenue. It is usually the product roadmap, the positioning, the offer itself, the pricing, or how the marketing team is spending. Those are in scope from day one, because you cannot move the number without them.

Cadence is set at the start and reviewed every quarter. Most engagements begin as an advisory retainer and step up to this when the pace demands it.

04/ Common questions

Questions before we talk.

QWhat is a fractional advisor?
A fractional advisor is a senior operator you retain part-time to bring judgment to the few decisions that move the business, rather than a full-time executive salary or an agency executing a fixed scope. You get the experience of a leader who has done the job, at a fraction of the cost and commitment of hiring one.
QWhat areas do you advise on?
Consumer and commerce growth across DTC, ecommerce, CPG, retail, and subscription, plus the Shopify ecosystem for brands and app founders. The work spans unit economics and channel mix, retention, retail and wholesale expansion, go-to-market, and M&A, buy, sell, or hold.
QDo you work as a fractional CRO?
Yes. It is the same seat as the advisory work, with more hours. When the decisions are weekly rather than monthly, I step in as the revenue lead and carry the number with you. The scope is wider than the title suggests: the product roadmap, positioning, the offer, pricing, and how the marketing team is spending are all in scope from day one, because you cannot move the number without them. Cadence is set at the start and reviewed every quarter. Most engagements begin as an advisory retainer and step up to this when the pace demands it.
QHow much does fractional advisory cost?
A comparable full-time leader runs close to $25,000 a month fully loaded, versus roughly $10,000 a month for a fractional advisor at the same level of experience. The exact engagement depends on scope and cadence, and is scoped on a free 30-minute call first.
QHow do we start?
A free 30-minute scoping call, no pitch and no deck. We cover where you are, where you're going, and whether there's a fit. A scope review follows a week or two later, also free. If we both want to keep going, the first paid step is a two-week diagnostic with a fixed fee and a written output, then a weekly working cadence.

Tell me where you're stuck.

Every engagement starts with a free 30-minute scoping call. No pitch, no deck, a direct conversation about where you are, where you're going, and whether there's a fit. Not sure which track fits? Start the conversation and we'll figure it out.

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