Over fifteen years of building, advising, buying and selling consumer and commerce brands, from post-PMF founders to Fortune 500 teams defending multi-billion dollar categories. The patterns are obvious when you've seen them a hundred times. I help you see them sooner and move on the ones that matter.
The four rings of the TSC mark map to four practice areas · each with the same operator's DNA underneath. The deliverable changes by client; the thinking doesn't.
Building consumer brands that grow annual revenue run rate from seven to nine figures · profitably, every step. Brand architecture, DTC growth, retail expansion, and the operating systems that survive scale without sacrificing margin.
From seed and incubators (incl. Y Combinator portfolios) to nine-figure ARR. Positioning, pricing architecture, and the GTM shifts that most founders get wrong.
For Fortune 500s losing ground to challengers. The startup playbook, translated for enterprise constraints · and applied while there's still ground to recover. Retained by global CPG, athletic, and FMCG leaders.
Keynotes, panels, podcast conversations, and editorial commentary on the future of consumer. Spoken on stages across three continents, open to media and conference requests anywhere in the world.
Find your brand's inflection point, see how your numbers compare to the benchmark, and get the moves that matter. Ninety seconds, no signup to see your stage.
Advised a leading streetwear brand on a Nike / Jordan Brand collaboration release. Hardened bot protection and queue mechanics · tens of thousands of orders cleared in under 180 seconds, one transaction per customer, bot orders blocked at the door.
Four-year engagement with a bootstrapped SaaS company driving 75% CAGR. Worked alongside the founding team and execs on agency partnerships, product development, product-led growth, strategic hiring, and a beta-feature feedback loop with key accounts.
Sourced and closed a category-defining DTC acquisition for an S&P 500 consumer-goods portfolio · a fast-growing brand with white-space gaps the parent could fill. Several-hundred-million transaction at a double-digit EBITDA multiple. Within months of close: 18% profitability lift and expansion across thousands of retail shelves and marketplaces including Amazon.
A three-person team holding $8M in annual revenue with no clear path to scale. Brought in strategic agency partners for creative and paid media, then opened marketplaces and retail · all without growing headcount, and while holding a 40% EBITDA contribution through the entire ramp.
From concept to prototype to app-store submission, then first install through to adoption by many of Shopify's most notable logos. Exited to Tiny, a publicly traded acquirer of category-defining internet businesses.
Migrated a multi-brand portfolio off legacy enterprise platforms and onto Shopify, navigating the usual obstacles of consolidation across disparate systems. Massive reduction in operating overhead, and a far faster delivery cadence for ongoing updates and maintenance.
I joined Shopify early to help build and scale the partner ecosystem, that work gave me a vantage point most people in this space don't have: the infrastructure from the inside, the builders selling into it, and the merchants growing on top of it. From there: co-founding WIN Brands Group, building Uptime from scratch and selling it to Tiny, and advising consumer SaaS companies from six-figure ARR to nine figures, not as a board member issuing quarterly opinions, but as the person in the operating room.
The thread through all of it is pattern recognition. Consumer commerce has a relatively small set of real problems. Most of them repeat. I've seen them at $5M and at $500M, inside Shopify's offices and inside the brands built on top of it. The work I do now is built on that full view. I don't advise from theory. I've been the founder, the operator, the merchant, and the builder, usually all four in the same year.
Full profile →No two engagements look alike, and every one matters. I take on the people and brands I genuinely want to work with · the ones where the chemistry's right and the problem is worth solving.
A direct conversation · no deck, no pitch. We talk about where you are, where you're trying to go, and whether there's a real fit.
One to two weeks after our first call, we sit down again to walk through what I've seen, where I think the leverage points are, and whether my read of the business lines up with the team's. No formal audit · a working scope review to confirm fit on both sides.
Monthly retainer with a weekly cadence, often punctuated by a quarterly one-week sprint on the ground. Typical engagement runs twelve months, then continues month-to-month for as long as the work creates mutual value.
Engagements end when the ROI for either side stops compounding · their growth plateaus, the guidance isn't being put to work, or the team has internalized the patterns. The goal is finished work, not standing meetings. Optional advisory continuation and quarterly check-ins remain available.
"The thinking partner I didn't know I was missing · until nothing was the same after working together."
After reviewing the customer data, we did a full overhaul of the product line · and upgraded the agency partnerships for development, creative, and paid media in parallel. Improved the hardware and stood up a premium subscription option alongside it.
The combined effect was more predictable revenue, away from the seasonal cycle. Total revenue grew 467% and EBITDA grew 280% across eighteen months · with subscription standing up as a $6M ARR line of its own.
Platform transitions, ecosystem strategy, and time-sensitive intelligence for Shopify merchants and SaaS founders.
The best-performing DTC ads now barely look like ads. A full field guide to the trending formats, the psychology and the algorithm behind why they win, and the operator playbook to run them.
The revenue band where DTC brands quietly break. What changes at $5M, why the old playbook stops working, and how the ones that push through do it.
The instincts a scaled operator carries that no enterprise process replicates, and why big brands keep losing to founders who simply know.
Engagements begin with a 30-minute scoping call. No pitch, no deck, a direct conversation about where you are, where you're going, and whether there's a fit.
Practitioner-level takes on commerce and consumer SaaS. No filler, just signal.
