++++ Plate 00 · IntakeSelf-assessment
Free scorecard · See your stage with no signup

Where is your brand actually stuck?

Most DTC brands plateau at $1M, $5M, or $20M running the right playbook for the wrong stage. Ten quick questions and a live read on your storefront. I place you at your inflection point and benchmark your numbers against brands at your stage.

10 questions~90 secondsLive PageSpeed check
✓ See your stage instantly. No signup to view your result.
A look at what you get Example
The whole picture, in 90 seconds.

Here's a sample of the report a Scale-stage brand walks away with. Yours is built from your own answers, your stage, your numbers, your storefront.

Your inflection point + readiness
Scale Stage
$1M → $5M
34
Your numbers vs. the benchmark
Needs attentionChannel concentration
Single-channel dependence is the most common way DTC brands die. Keep any one paid channel under 50–60%.
StrengthGross margin
At or above the DTC median, you have room to fund growth and absorb CAC.
Your action plan
What matters now
  • Get blended CAC and payback honest, then healthy
  • Diversify beyond a single acquisition channel
What to stop
  • Spending harder on one channel you can't measure
Your site performance score
58
Loading speed: 3.4s
Visual stability: 0.14
Responsiveness: 380ms
Free · 90 seconds · see your stage with no signup
Go deeper
The thinking behind the scorecard.
Consumer Commerce
The four DTC inflection points
The map: $1M, $5M, $20M, $100M, and the single constraint that defines each jump.
Read post →
Consumer Commerce
The $5M inflection
Why $1M to $5M is the stage that breaks the most brands, and how to clear it.
Read post →
Consumer Commerce
Contribution margin for DTC
The one margin number that decides whether you can afford to scale at all.
Read post →
Consumer Commerce
CAC payback by vertical
Directional payback benchmarks by category, and what each number is really telling you.
Read post →
Consumer Commerce
The max allowable CAC formula
The one-page formula for the most you can spend to acquire a customer and stay healthy.
Read post →
Consumer Commerce
Good Shopify conversion rates
Your scorecard grades site speed. Here is the conversion rate that speed should be earning you.
Read post →