02 / Case files · Anonymized at client request DOC TSC-2026/03 · SHEET C · REV. 02

Selected Work.

Numbers are real. Names are confidential.

A representative cross-section of engagements across the four rings — consumer commerce, SaaS, enterprise, and the editorial work. Specifics, references, and full deliverables are available under NDA.

$1B+
Aggregate enterprise
value influenced
60+
Brands & SaaS
companies advised
15 yrs
Operator &
advisor tenure
9 figs
Largest single
engagement scope
Filter by ring 9 cases · all anonymized
CASE 01
REV. 26
Consumer brand · GMV advisory
CONFIDENTIAL

A DTC apparel brand crossing the inflection.

$12M → $67M
Annual GMV · 22 months
Brief

A profitable DTC apparel brand stalled at $12M GMV. Strong product, weak operating system. CAC creeping, retention plateauing, retail conversations going nowhere.

What I did
  • Rebuilt category architecture & SKU rationalisation
  • DTC channel expansion: paid, organic, and creator
  • Retail partnership strategy across 3 national accounts
  • Full operating-system rebuild at the $30M inflection
Industry · Apparel / lifestyleTSC-CS/01
CASE 02
REV. 26
Consumer SaaS · Shopify ecosystem
CONFIDENTIAL

A marketing-tech platform from zero to product-led growth.

$0 → $4.2M
ARR · 18 months
Brief

Seed-stage Shopify-ecosystem SaaS with strong founder intuition and zero pricing discipline. Needed product-market refinement and a GTM motion that didn't burn the founder out.

What I did
  • 0-to-1 product strategy & positioning
  • Pricing architecture & packaging
  • Founder-led → team-led growth transition
  • Repositioned GTM to unlock enterprise alongside PLG
Industry · Marketing techTSC-CS/02
CASE 03
REV. 26
Enterprise · Innovation program
CONFIDENTIAL

A global CPG defending against DTC challengers.

8% share
Defended · 12 months
Brief

A $400M+ category leader watching share migrate to faster, sharper challengers. The internal team had the talent but not the operating speed. We built the second one.

What I did
  • Consumer-grade innovation playbook installed in-house
  • Two new product lines, ship-to-shelf in 6 months
  • Defensible digital-first acquisition strategy
  • Board-level cadence + capability builds
Industry · Global CPGTSC-CS/03
CASE 04
REV. 26
Consumer brand · M&A advisory
CONFIDENTIAL

A beauty brand sold to strategic at peak.

9-fig. exit
Sell-side · 9 months
Brief

Profitable DTC beauty brand with a strong P&L and a quiet acquisition signal from a strategic. Needed sell-side prep without losing the operator narrative.

What I did
  • Sell-side preparation & financial repositioning
  • Operator narrative — language the buyer could underwrite
  • Negotiation support across two-stage process
  • Closed to strategic at multiple of last-round valuation
Industry · Beauty / wellnessTSC-CS/04
CASE 05
REV. 26
Consumer SaaS · YC seed → Series A
CONFIDENTIAL

A YC-backed payments platform rebuilt for the next round.

$1.8M → $22M
ARR · 26 months
Brief

YC payments startup at $1.8M ARR with a strong technical edge and a leaky onboarding flow. Series A pressure incoming; the GTM was the bottleneck.

What I did
  • Pricing and ICP restructure
  • Onboarding rebuild — TTV cut by 60%
  • Re-architected GTM to unlock mid-market
  • Series A landed at 5× the previous round
Industry · PaymentsTSC-CS/05
CASE 06
REV. 26
Enterprise · Brand portfolio
CONFIDENTIAL

A multinational beverage holdco rationalised.

$1.2B portfolio
Restructured · 14 months
Brief

Nine sub-brands, overlapping consumer occasions, no portfolio logic. Margin compression compounding quarter on quarter.

What I did
  • Consolidated 9 sub-brands into 4 clear families
  • Retired 2, launched 1 new tier-one brand
  • Re-priced the architecture by occasion
  • 320 bps margin expansion year-over-year
Industry · Beverage / FMCGTSC-CS/06
CASE 07
REV. 26
Consumer SaaS · AI commerce tooling
CONFIDENTIAL

An AI tool repositioned for commerce.

$3M → $38M
ARR · 20 months
Brief

A horizontal AI tool fighting category gravity. Strong tech, weak narrative, fragmented buyers. The commerce vertical was right under their nose.

What I did
  • Repositioned as commerce-native
  • Re-priced for the segment
  • Built the partner motion through agencies & platforms
  • Series C closed on category leadership narrative
Industry · AI / commerceTSC-CS/07
CASE 08
REV. 26
Consumer brand · Buy-side acquisition
CONFIDENTIAL

A roll-up thesis turned into a real platform.

3 acquisitions
Closed · 18 months
Brief

A PE-backed consumer platform with a roll-up mandate and no operating filter. Lots of deal flow, low conviction. Needed an operator's lens.

What I did
  • Built the operator screen — what to buy, what to pass
  • Diligence support across 14 candidates
  • Closed 3 acquisitions, integrated under one OS
  • Walked away from 11 — the better outcome
Industry · PE-backed consumerTSC-CS/08
CASE 09
REV. 26
Press & speaking · Editorial program
CONFIDENTIAL

A founder's editorial & speaking presence built end-to-end.

12 placements
Tier-1 press · 12 months
Brief

High-performing founder, low-visibility category. Wanted a credible editorial & stage presence without becoming a LinkedIn influencer.

What I did
  • POV development & founder-voice editorial cadence
  • Tier-1 placements: WWD, CNBC, Adweek tier coverage
  • Keynote prep for 3 industry conferences
  • Podcast booking strategy & talk-track design
Industry · DTC consumer founderTSC-CS/09

Have a problem that fits one of these shapes?

Start a project hello@taylorsicard.com