DOCUMENT TSC-2026/ENG-04 · PARTNER · TIER THREE · REV. 01
Partner · Tier three

A co-founder's ownership, without the equity.

Partner is the seat people mean when they ask for a fractional CRO, an operating partner, or a paid co-founder. Two 60-minute calls a week, a place in your leadership meetings, and my hands on the work: the model, the deck, the pricing page, the negotiation. Fundraising, acquisitions, and exits are in scope, with your board and across the table from the buyers. From $20,000 a month (USD), six-month minimum with a scope review every quarter, because this seat usually ends when the hire is made or the deal has closed.

01/ The shape

What a week looks like.

Two calls
Two 60-minute working sessions a week, plus whatever the week needs. One is usually the founder call; the other is with whoever owns the problem in front of us.
Leadership meetings
I sit in your weekly leadership meeting and your board meetings as a contributing member, not an observer. The title undersells it: revenue is where it starts, but the constraint is rarely revenue. It is the roadmap, the positioning, the offer, the pricing, or how the marketing money is being spent, and those are in scope from day one.
Hands on the work
I build the model, write the deck, draft the pricing page, run the agency review, sit in the negotiation. Partner is the only tier where the deliverable is sometimes mine rather than yours.
Slack and everything else
Everything in Advisory: the channel, the models, the on-site weeks, the network. Same business day, always.
The exit
Most Partner engagements step down to Advisory once the hire is made or the deal has closed. That is how it is meant to go.
02/ Raising, buying, selling

Get underwritable before the process starts.

Most founders treat raising and selling as events. They are audits. The audit starts the day someone serious opens your data room, and whatever the business was doing for the eighteen months before that is what gets priced. So the useful work happens early: real contribution margin by channel and by SKU, retention that survives a cohort chart, customer concentration you can explain without flinching, and inventory and cash modelled without optimism. Underneath all of it, a story about why the next dollar in returns more than the last one, in language an investor or an acquirer can underwrite.

I am not an investment bank and I do not run your process. Your banker and your lawyer do that, and the good ones are worth every point. What I do is the part that decides what they have to work with. I founded getuptime.co and sold it to Tiny (TSX-listed), so I have been on the founder side of a signed deal. On the sell side, a beauty brand engagement produced a nine-figure exit in nine months, built on an operator narrative the buyer could underwrite. On the buy side, an operating screen across fourteen acquisition candidates closed three in eighteen months and passed on eleven. If you want to see where you stand before we talk, the brand exit-readiness scorecard and the app exit-readiness scorecard are free.

Raise

A priced round

The operating story and the metrics made to agree with each other before the deck goes out, and a data room that answers the second question before it is asked.

Sell

An exit in 12 to 24 months

The things a diligence team will flag, ranked by what each one costs you, fixed early enough to show up in the reporting before the process opens.

Buy

An acquisition or roll-up

An operator's screen on what to buy, the discipline to pass on the rest, and the first hundred days after close, where most of the value is won or lost.

03/ Enterprise teams

For Fortune 500 brands, retailers, and CPG.

Enterprise work runs at the Partner tier, often with a quarterly on-site sprint. The work is commerce modernisation and category defence: the move from monolithic to composable, from channel-specific to unified commerce, and where large brands keep losing to DTC challengers. The value is a practitioner's lens rather than a systems integrator's, because the problems enterprise is facing now are ones the DTC and Shopify ecosystem already solved. Clients on this side have included Nike, Coca-Cola, Hallmark, and P&G.

Enterprise retailers and brands navigating a platform migration or architecture modernisation, with a vendor shortlist that needs a practitioner's questions asked of it.Enterprise
Leadership teams making build versus buy versus partner decisions on the commerce stack, and trying to apply what DTC brands know to their own operation.Enterprise
Private equity or corporate development teams evaluating commerce technology or consumer brand acquisitions who want an operator's screen, not another banker's book.Enterprise

Executive briefings and leadership workshops are part of the seat. What enterprise teams get from an operator is less a framework than a translation: the DTC playbook rendered in enterprise constraints, focused on the few moves that recover ground rather than another innovation programme that changes nothing. Field notes on this: where enterprises keep losing to DTC challengers and what Shopify taught enterprise commerce.

04/ Who it fits

Two homes, one seat.

Partner has a home for each side of the practice. For consumer brand founders scaling toward $50M and beyond, it is the GMV seat: brand architecture, DTC growth, retail expansion, agency partnerships, and the operating systems that survive scale without giving up margin. For SaaS and app founders building from six figures ARR toward $100M, it is the ARR seat: pricing, packaging, distribution, hiring, and the GTM shifts most founders get wrong the first time because nobody told them the pattern. The record on both sides is on the case studies page: $8M to $42M in 28 months at 40 percent EBITDA on one side, under $2.5M to $140M ARR in 48 months on the other.

The decisions are weekly and the founder is the bottleneck, and you would hire a co-founder or a CRO tomorrow if you could find one.Fits
There is a raise, an acquisition, or a sale in the next twelve months and you want someone on your side of the table who has been on both.Fits
You are past $20M and the leadership team needs an outside operator in the room, not another advisor on a monthly call.Fits
The decisions come monthly and what you need is the models kept honest and a weekly call. That is Advisory, and it costs half as much.Step down
05/ The number

$20,000 to $25,000 a month, and what that buys elsewhere.

Where a client lands inside the range depends on the size of the business, the number of leaders I work with directly, and whether a deal is in process. It is stated in the readout of The Read. Against the market, Partner sits at the top of what an experienced fractional CRO charges for ten hours a week of one function, for roughly twice the hours across every function, with M&A in scope, and still at two-thirds or less of a full-time leader before the recruiter fee and the ramp.

What the alternatives usually run
OptionUsual costWhat you are paying for
$25k to $35k/moFull-time VP of Growth, Marketing, or Ecommerce, fully loadedA $200k to $300k package before benefits, payroll tax, and equity, plus a recruiter fee and a three-to-six-month ramp. One person's experience, all of their hours, whether the week needs them or not.
$12k to $22k/moFractional CMO or CRO at the experienced end of the marketplacesUsually ten hours a week, scoped to marketing or sales. Board-level scope and revenue accountability sit at the top of that band.
$10k to $25k/moDTC growth agency retainerPlus 10 to 20 percent of media. Hands, not judgment: the agency executes the plan, it does not tell you whether the plan is right.
$200 to $500/hrBoutique strategy consultancyA two-week diagnostic at those rates runs $16,000 to $40,000, delivered by whoever was free that fortnight.

Ranges are 2026 US market figures from published rate guides and salary data, stated at the level a scaling brand or software company actually pays. The comparison that matters is not the monthly number; it is whether you are buying hours or the call.

06/ Terms in brief

Six months, a quarterly scope review, then a year at a time.

Six-month minimum with a written scope review at the end of each quarter, then renewing for twelve months at a time. Sixty days' written notice either side once the minimum has run. One thirty-day pause per contract year at a holding fee. Ten percent off for twelve months paid in advance. Stepping down to Advisory happens at the end of the minimum on sixty days' notice. Buy-side or sell-side diligence deliverables a third party will rely on are quoted separately, as is a board deck built end to end. Cash first at every tier; advisor equity, where it makes sense, sits alongside the fee on a standard vesting schedule and is usually attached to fundraising or exit work. The full terms are on the engagements page.

07/ Common questions

Questions before we talk.

QIs this a fractional CRO?
It is the seat people mean when they say that, with a wider remit. Revenue is where it starts, but the constraint is rarely revenue itself. The roadmap, the positioning, the offer, the pricing, and how the marketing money is spent are in scope from day one, because you cannot move the number without them.
QDo you take a board seat?
I sit in board meetings as a contributor at Partner, and I hold advisory board seats in a handful of companies. A formal seat is a separate conversation, taken selectively; say so in the inquiry and we will discuss it.
QWill you run our fundraise or sale?
No. Bankers and lawyers run the process, and the good ones are worth every point. I make the business worth underwriting before it reaches them, sit on your side of the table through it, and tell you when a bid is a bid and when it is free market research.
QWhy a six-month minimum rather than twelve?
Partner usually ends on purpose: the CRO is hired, the round closes, the deal signs. Six months with a quarterly review is long enough to do the work and short enough that nobody is paying for a seat the business has outgrown. Most step down to Advisory rather than stop.
QWhat does enterprise work look like at this tier?
A twice-weekly rhythm with the commerce or digital leadership, a quarterly on-site sprint, executive briefings for alignment, and a practitioner in the vendor conversations. Priced inside the same range; the on-site travel is at cost.

Tell me where you're stuck.

Every engagement starts with a free 30-minute scoping call. No pitch, no deck, a direct conversation about where you are, where you're going, and whether there's a fit. If there is, the next step is The Read.