DTC Brand Consulting.
For direct-to-consumer brands navigating growth, complexity, and what comes next.
When the playbook stops scaling.
Taylor Sicard advises direct-to-consumer brands doing $5M to $50M+ that have hit a growth ceiling. The engagement is a weekly retainer, typically 12 months and then month-to-month, and the output is a diagnosis of the binding constraint rather than an audit of everything. He co-founded WIN Brands Group and scaled it to mid nine figures, so the read is an operator's, not a strategist's.
- Fit: consumer brands at $5M to $50M+ facing a growth or operational inflection, not pre-revenue ideas.
- The work: unit economics, channel mix and concentration risk, own store versus marketplace, brand equity, and what to do about all four at once.
- What you get: an honest diagnosis, a prioritised set of actions executable with the team you already have, and a thinking partner on team, tech, channel and capital allocation.
- Shape: retainer, weekly cadence, 12 months then month-to-month. Capacity is one or two new clients a quarter.
- First step: a free 30-minute scoping call, then a fixed-fee two-week diagnostic if you both want to keep going. You own that document either way.
Direct-to-consumer brands face a set of challenges that generic strategy consultants don't fully understand: the unit economics, the channel mix, the operational complexity of physical products and digital distribution including the own store versus marketplace question, and the brand equity questions that sit underneath all of it. That includes when to build brand equity yourself and when to borrow it through a brand partnership.
I work with DTC brands doing $5M and above that are hitting growth ceilings, and help them figure out what's actually in the way. If you're weighing outside help, here is what a DTC growth consultant does and when it's worth it.
If you want a feel for how I look at a brand before we ever talk, two of my free tools run the same first-pass math: the profitability calculator walks your P&L from revenue down to EBITDA, and the CAC ceiling calculator puts a hard ceiling on your acquisition spend, and where that spend goes is the Meta vs Google Ads decision.
Brands at an inflection point.
Four profiles · self-select below
- P.01DTC brands in the $5M–$50M+ range facing a growth or operational inflection point.
- P.02Founders who have scaled well but are starting to feel the limits of their current approach.
- P.03Operators dealing with deteriorating unit economics, channel concentration risk, or structural complexity.
- P.04Brands considering fundraising, acquisition, or a significant strategic pivot.
Diagnosis, not audit.
Four deliverables
- D.01An honest diagnosis of what's actually limiting growth, not a surface-level audit, but a real operational and strategic assessment.
- D.02A clear set of prioritized actions that are executable with the team and resources you have.
- D.03Help structuring the right decisions: team, tech, channel, capital allocation.
- D.04A thinking partner who has seen this playbook at scale and knows which levers are worth pulling.
You do not have to read the rest of this page.
Every engagement opens the same way: a 30-minute scoping call, no pitch and no deck. Capacity is one or two new brands a quarter, so if it is not a fit you will hear that in the call rather than three emails later.
Pattern recognition at scale.
I have spent years working with DTC brands across the Shopify ecosystem, as a platform builder, as an investor, and as an advisor. The perspective is grounded in seeing what separates the brands that compound from the ones that plateau.
The work is collaborative, not prescriptive. The best outcomes come from your knowledge of the brand combined with a clearer view of the options.
Who is DTC brand consulting for?
Consumer brand founders and operators scaling from $5M through $50M and beyond on Shopify, at the point where the moves that got you here are not the moves that carry you forward.
What does an engagement actually cover?
Profit-first work: real unit economics and contribution margin, channel mix, inventory and cash, and the specific inflection points where brands break or compound. It is diagnosis and execution, not a report that gets shelved.
How is this different from a growth agency?
An agency runs channels for you. This is direct work with an operator who co-founded WIN Brands Group and helped scale it to mid nine figures in annual revenue. You get judgment on which levers matter, not more execution headcount.
How much does it cost?
Pricing depends on scope and is set after a 30-minute scoping call. Engagements are typically a 12-month advisory relationship on a weekly cadence.
What should I expect to change?
A clear read on your true unit economics, the two or three moves that matter this quarter, and a plan that grows profit, not just top-line revenue.
How do we start?
A 30-minute scoping call, no pitch and no deck. If there is a fit, a focused diagnostic follows, then a weekly working cadence.
If this sounds like the right fit, tell me what you're working on.
Fill out the inquiry form and describe what you're working on. I respond personally to every submission.