DTC Brand Consulting.
For direct-to-consumer brands navigating growth, complexity, and what comes next.
When the playbook stops scaling.
Direct-to-consumer brands face a set of challenges that generic strategy consultants don't fully understand: the unit economics, the channel mix, the operational complexity of physical products and digital distribution, and the brand equity questions that sit underneath all of it.
I work with DTC brands doing $5M and above that are hitting ceilings — and help them figure out what's actually in the way.
Brands at an inflection point.
Four profiles · self-select below
- P.01DTC brands in the $5M–$50M+ range facing a growth or operational inflection point.
- P.02Founders who have scaled well but are starting to feel the limits of their current approach.
- P.03Operators dealing with deteriorating unit economics, channel concentration risk, or structural complexity.
- P.04Brands considering fundraising, acquisition, or a significant strategic pivot.
Diagnosis, not audit.
Four deliverables
- D.01An honest diagnosis of what's actually limiting growth — not a surface-level audit, but a real operational and strategic assessment.
- D.02A clear set of prioritized actions that are executable with the team and resources you have.
- D.03Help structuring the right decisions: team, tech, channel, capital allocation.
- D.04A thinking partner who has seen this playbook at scale and knows which levers are worth pulling.
Pattern recognition at scale.
I have spent years working with DTC brands across the Shopify ecosystem — as a platform builder, as an investor, and as an advisor. The perspective is grounded in seeing what separates the brands that compound from the ones that plateau.
The work is collaborative, not prescriptive. The best outcomes come from your knowledge of the brand combined with a clearer view of the options.
If this sounds like the right fit, tell me what you're working on.
Fill out the inquiry form and describe what you're working on. I respond personally to every submission.