Shopify Ecosystem Advisory.
Strategic guidance for apps, partners, and platform businesses navigating the world's leading commerce ecosystem.
Lived inside the ecosystem.
The Shopify ecosystem is one of the most dynamic environments in software, and one of the hardest to navigate without having lived inside it.
I work with app founders, solution partners, and platform companies to sharpen their strategy, accelerate growth, and avoid the mistakes that come from not knowing how this ecosystem actually works.
The right shape of company.
Five profiles · self-select below
- 01Shopify app companies looking to grow beyond initial traction and build durable, scalable businesses.
- 02Shopify app companies at scale looking to take their business to the next level, whether that means optimizing ARPU, raising money, becoming more profitable, building ecosystem partnerships, or working toward an exit.
- 03Solution partners trying to differentiate their offer and move up-market.
- 04Commerce SaaS companies entering or expanding within the Shopify ecosystem.
- 05Investors evaluating Shopify ecosystem opportunities who need a practitioner's lens.
Specific to you, not recycled.
Five deliverables
- D.01A clear picture of where you sit in the ecosystem and where the real opportunities are.
- D.02GTM strategy grounded in how merchants actually discover and adopt apps and partners.
- D.03Positioning and pricing guidance from someone who has seen what works across hundreds of products.
- D.04Access to a network built over years at the center of this ecosystem.
- D.05Candid perspective on what to build, who to partner with, and what to avoid.
A vantage point difficult to replicate.
As one of Shopify's early employees, I have a vantage point that's hard to replicate from the outside. I've watched it grow from a small platform to the dominant commerce infrastructure, and I've stayed close to the builders and brands operating on top of it ever since.
I work with a small number of clients at any given time, which means the guidance is specific to your situation, not recycled from a prior engagement.
Who is Shopify ecosystem advisory for?
App and SaaS founders in the Shopify ecosystem from six-figure ARR toward $100M, plus partners and platforms deciding how to work with Shopify.
What does the advisory cover?
Distribution strategy, partner-program mechanics, pricing and packaging, positioning to merchants who have seen every pitch, and M&A readiness.
Why work with Taylor on ecosystem strategy?
He helped build the Shopify Partner Program that now moves more than a billion dollars in annual revenue, and he has been the merchant your app is trying to win. Both sides of that table inform the advice.
Can you help with distribution beyond the App Store?
Yes. The App Store is one channel; partnerships, agency relationships, and integrations often move more revenue. The work is figuring out which fits how merchants actually adopt your app.
How much does it cost and how does it work?
Pricing is set after a scoping call. Engagements are typically a 12-month advisory on a weekly cadence.
When should an app founder bring in an advisor?
Usually when distribution has plateaued, pricing is leaving value on the table, or a build, partner, or sell decision is on the table.
If this sounds like the right fit, tell me what you're working on.
Fill out the inquiry form and describe what you're working on. I respond personally to every submission.