ARR is a number.
Partner is a choice.
For consumer and SMB SaaS founders who want someone in the room — not a quarterly advisor, not a board member. A partner who has built these businesses and knows what scaling ARR actually requires.
Bootstrapped SaaS · 75% CAGR
Acquired by Tiny · TSX-listed
From Shopify's early days
In the room,
not on the call.
Most advisors review your deck once a quarter and tell you things are looking good. That is not this.
ARR.partners is a weekly operating engagement. I work alongside the founding team on the decisions that shape the revenue trajectory — pricing, packaging, distribution, hiring, and the GTM shifts that most founders get wrong the first time because nobody told them the pattern.
I've been an early Shopify employee, a founder, a builder, and an investor in this space. I have seen what works at seed, at Series A, and at nine-figure ARR. The patterns are recognizable when you've seen them enough times. The value is getting to that recognition faster.
Traction is the starting point,
not the goal.
Four profiles
- P.01Consumer or SMB SaaS founders with early traction — past the "does this work?" question and into the "how do we scale it?" phase.
- P.02SaaS companies in or around the commerce ecosystem who want domain expertise, not just a generalist strategy layer.
- P.03Founders preparing to raise — who need to sharpen their ARR story, metrics packaging, and investor narrative before getting in rooms.
- P.04Teams at a growth plateau who can't tell if the ceiling is a product problem, a GTM problem, or a pricing problem.
The five
ARR levers.
Where the work happens
- 01Pricing and packaging. Most SaaS companies leave money on the table by copying pricing structures from companies in different markets. We build pricing that fits how your customers actually buy.
- 02GTM and distribution. Founder-led sales has a ceiling. We build the handoff — from your close rate to a repeatable motion the team can run.
- 03Fundraising narrative. A compelling ARR story is as much about sequencing and framing as it is about the numbers. We build a metrics package that holds up in a room.
- 04Competitive positioning. Consumer SaaS markets move fast. We build positioning that's durable when a better-funded competitor enters and starts cutting price.
- 05Growth plateaus. When ARR growth slows, the cause is usually one of three things. We diagnose which one, and move on it.
Numbers from
the room.
Every engagement below is anonymized at client request. Full details and references available under NDA.
Four steps.
No long pitch.
Engagements start with a conversation, not a proposal. If there's a fit, we move quickly. Most retainers are in place within two to three weeks of the first call.
Scope call
A 30-minute conversation — no deck, no pitch. We talk about where you are, where you're trying to go, and whether there's a real fit on both sides.
Scope review
One to two weeks after the first call, we sit down to walk through what I've seen, where the leverage points are, and confirm the fit is real before we formalize anything.
Retainer
Monthly retainer with a weekly cadence. Often includes a quarterly one-week sprint on the ground. Typical engagement runs twelve months, then continues month-to-month.
Graduate
Engagements end when the ROI stops compounding for either side. The goal is finished work, not standing meetings. Optional quarterly check-ins remain available after.
If the ARR number
matters, let's talk.
Tell me where you are and where you're trying to go. I respond personally to every inquiry.