GMV is the scoreboard.
Operators know the score.
For consumer and DTC brand founders who want a partner who has built and run the brands — not a strategist working from a slide deck. Someone who has moved the number and knows what it actually takes.
40% EBITDA held throughout
Co-founder, WIN Brands Group
Shopify ecosystem since the start
Not a strategy.
A partnership.
Most consultants hand you a report and leave. That is not this.
GMV.partners is a weekly operating engagement where I work alongside your team on the decisions that shape revenue. Brand architecture, DTC growth, retail expansion, agency partnerships, and the operating systems that survive scale without sacrificing margin.
I co-founded WIN Brands Group, scaled a portfolio of consumer brands including Homesick and Qalo to nine figures, and have advised DTC brands at every stage from $5M through exit. I know the difference between a growth problem and a margin problem because I have had both.
Revenue with
a path forward.
Four profiles
- P.01Consumer brand founders in the $5M to $50M range who have product-market fit and are trying to build the operating infrastructure to go further.
- P.02DTC brands ready to open retail and wholesale channels but uncertain on sequencing, economics, and what the operational lift actually looks like.
- P.03Founders who have hit a plateau in DTC and need to diagnose whether the ceiling is a channel problem, a brand problem, or a CAC problem.
- P.04Brand owners considering M&A — on either side — who want an operator in the room during diligence and deal structure.
The five
GMV levers.
Where the work happens
- 01Brand architecture and positioning. Brands that scale past $50M have a clear reason to exist beyond the product. We build that story before you need it.
- 02DTC growth and CAC discipline. Acquisition is easy when ROAS is high. We build the systems that keep working when it isn't — retention, LTV, and channel diversification that holds margin.
- 03Retail and wholesale expansion. The economics of going into retail are different from DTC. We sequence the channel entry, build the right agency and distribution relationships, and protect margin on the way in.
- 04Agency and partner selection. The right creative and paid media partners compound your growth. The wrong ones drain budget. I have a deep bench from running brands and know which relationships are worth building.
- 05M&A strategy. When to scale, when to take chips off the table, and how to run a process that gets you the right outcome — from a founder who has done it on both sides.
Numbers from
the brands.
Every engagement below is anonymized at client request. Full details and references available under NDA.
Four steps.
No long pitch.
Engagements start with a conversation, not a proposal. If there's a fit, we move quickly. Most retainers are in place within two to three weeks of the first call.
Scope call
A 30-minute conversation — no deck, no pitch. We talk about where the brand is, where you're trying to take it, and whether there's a real fit on both sides.
Scope review
One to two weeks after the first call, we sit down to walk through what I've seen, where the leverage points are, and confirm the fit is real before we formalize anything.
Retainer
Monthly retainer with a weekly cadence. Often includes a quarterly one-week sprint on the ground. Typical engagement runs twelve months, then continues month-to-month.
Graduate
Engagements end when the ROI stops compounding for either side. The goal is finished work, not standing meetings. Optional quarterly check-ins remain available after.
If the GMV number
matters, let's talk.
Tell me where the brand is and where you're trying to take it. I respond personally to every inquiry.