Consumer SaaS Strategy.
For software companies building for consumer and SMB markets, especially in and around the commerce ecosystem.
Different dynamics, different playbook.
Consumer and SMB SaaS has distinct dynamics that enterprise SaaS playbooks don't capture: shorter sales cycles, higher churn risk, acquisition channels that behave differently, and the challenge of turning volume into durability.
I work with consumer SaaS companies navigating growth decisions, whether that's GTM, pricing, fundraising, or competitive positioning.
The math this work starts with is the math in my free tools: the Shopify app valuation calculator and the SaaS CAC payback calculator are the two I send founders first, and the wider suite covers churn cost, revenue share, and free-to-paid conversion.
Founders with traction who need scale.
Four profiles · self-select below
- P.01Consumer or SMB SaaS founders who have initial traction and are working out how to scale it.
- P.02SaaS companies in and around the commerce ecosystem looking for domain expertise alongside strategic guidance.
- P.03Founders preparing for a seed or Series A raise and needing to sharpen their narrative and metrics story.
- P.04Teams hitting a growth plateau and trying to diagnose whether it's a product, GTM, or positioning problem.
A framework and the candid feedback.
Five deliverables
- D.01A clear strategic framework for your next phase of growth.
- D.02GTM and distribution strategy that matches the realities of your market and customer.
- D.03Pricing and packaging review grounded in what actually works for SMB and consumer buyers.
- D.04Fundraising preparation: narrative, positioning, and metrics packaging.
- D.05Candid feedback from someone who has seen a lot of these businesses at different stages.
Strategy and what actually ships.
I've been close to commerce SaaS from its early days, as a platform builder, as an investor, and as an advisor to companies in this space. The combination means I can engage both at the strategic level and at the level of what actually works in practice.
I'm most useful for founders who are technically strong but want a thinking partner on the business and GTM side.
Who is consumer SaaS strategy for?
SaaS founders building consumer and commerce software, from seed through Series C and beyond.
What does it cover?
Go-to-market, pricing, retention, the fundraising narrative, and the metrics that decide a valuation.
What is Taylor's SaaS track record?
He built and sold a SaaS company, getuptime.co, to Tiny, a TSX-listed acquirer, and advises founders scaling from six figures ARR past $100M. In one advisory relationship the company grew from under $2.5M to $140M in ARR.
How is this different from a fractional exec or a board member?
A board member meets quarterly and a fractional exec runs a function. This is a weekly working relationship focused on the few decisions that change the trajectory.
How much does it cost?
Pricing is set after a scoping call. Engagements are typically a 12-month advisory on a weekly cadence.
How do we start?
A 30-minute scoping call, then a focused diagnostic, then a weekly cadence.
If this sounds like the right fit, tell me what you're working on.
Fill out the inquiry form and describe what you're working on. I respond personally to every submission.