Consumer SaaS Strategy.

Consumer and SMB SaaS has distinct dynamics that enterprise SaaS playbooks don't capture: shorter sales cycles, higher churn risk, acquisition channels that behave differently, and the challenge of turning volume into durability.

I work with consumer SaaS companies navigating growth decisions — whether that's GTM, pricing, fundraising, or competitive positioning.

• P.01Consumer or SMB SaaS founders who have initial traction and are working out how to scale it.
• P.02SaaS companies in and around the commerce ecosystem looking for domain expertise alongside strategic guidance.
• P.03Founders preparing for a seed or Series A raise and needing to sharpen their narrative and metrics story.
• P.04Teams hitting a growth plateau and trying to diagnose whether it's a product, GTM, or positioning problem.

• D.01A clear strategic framework for your next phase of growth.
• D.02GTM and distribution strategy that matches the realities of your market and customer.
• D.03Pricing and packaging review grounded in what actually works for SMB and consumer buyers.
• D.04Fundraising preparation: narrative, positioning, and metrics packaging.
• D.05Candid feedback from someone who has seen a lot of these businesses at different stages.

I've been close to commerce SaaS from its early days — as a platform builder, as an investor, and as an advisor to companies in this space. The combination means I can engage both at the strategic level and at the level of what actually works in practice.

I'm most useful for founders who are technically strong but want a thinking partner on the business and GTM side.