Where the work happens.
Engagement areas — by problem, not by industry. Pick the one that fits the shape of where you are.
Most advisors pick a lane — brand side or tech side. Taylor has operated across all three roles in the Shopify ecosystem simultaneously: as an early employee who built the partner program, as a co-founder of WIN Brands Group (hundreds of millions in annual revenue), and as a SaaS founder who built and exited a software company to a TSX-listed acquirer.
That's not a resume talking point — it's the thing that makes the advice different. When a Shopify app company asks how to reach merchants, Taylor has been the merchant being pitched. When a DTC brand asks whether to invest in a certain platform, Taylor has been on the platform side negotiating those deals.
The result is consulting that's grounded in operational reality, not theory. Clients include Nike, Coca-Cola, Hallmark, and P&G on the enterprise side, and dozens of DTC brands and SaaS companies scaling through their most important inflection points.
Engagements are deliberately small in number. Taylor takes on one or two new clients per quarter, which means every engagement gets direct attention — not a junior team executing a templated playbook.
For founders who want more than a quarterly advisory call, there are two ongoing operating partnership programs. The GMV Partners program is structured for consumer brand founders scaling toward $50M+. The ARR Partners program is for SaaS and app founders in the Shopify ecosystem building from six figures ARR toward $100M+.
Capacity is limited by design. If there isn't a fit right now, Taylor will say so — and where possible, connect you to someone who is a better match.
- Ring I · Outer Consumer Commerce
- Ring II · Middle Consumer SaaS
- Ring III · Inner Enterprise Innovation
- T Mark · Centre Press & Speaking
Good strategy is only useful if it translates into action.— Taylor Sicard · Operator's Philosophy
Working on something interesting?
Engagements begin with a 30-minute scoping call. No pitch, no deck — a direct conversation about where you are, where you're going, and whether there's a fit.