Key takeaways
In September 2026 I loaded the homepage of 2,524 smaller DTC brands from The Handoff directory, on a desktop and a phone from a US address, and recorded the welcome popup each one showed a first-time visitor. 1,211 of the 2,407 that loaded (50%) showed a capture popup, and every brand is listed below with its offer, first pane, trigger, vendor and headline.
- The most common offer is 10% off (279 brands), then 15% (207); the median is 15%.
- 366 of 1,211 popups (30%) hide the field behind a quiz or a yes/no step.
- Klaviyo rendered 604 of the 1,211 popups (50%); Alia rendered 210.
- Email is the first field on 953 of 1004 visible forms, and 931 popups fire on a timer rather than on load.
- How this long tail compares with the top of the market is in section 09 of the tracker.
Source: Taylor Sicard, Taylor Sicard Consulting · Headless capture of 2,524 sites, September 2026 · Updated September 2026
Part of The Index · the long tail of the DTC Welcome Offer Tracker
01/The wider directory
2,524 DTC brands,
one row each.
This is the long tail behind the DTC Welcome Offer Tracker. The tracker reads the 239 tier-one and tier-two brands from The Handoff directory in detail; these are the other 2,524, most of them from the 1800dtc harvest. They are real DTC brands, smaller and less advertised, and they show what an average store does better than any swipe file. I wrote up what DTC welcome popups offer in 2026 across both sets.
The same capture ran on all of them in September 2026: a first visit from a US address, on a desktop and a phone, with nothing typed into any form. 2,407 loaded; 117 were bot-walled, dead or timed out. 1,211 of the 2,407 (50%) showed a capture popup. Search for a brand or a domain, or narrow the list to one vendor.
Showing
Vendor
Find
2524 of 2524 brands · 150 shown
The wider directory, brand by brand2524 brands
| Brand | Offer | First pane | Trigger | Vendor | Headline |
|---|---|---|---|---|---|
shop.andback.com | 10% off | Yes / no gate | Timed 7.8s | Custom / theme | You've Got 10% Off |
notsoboring.co | 10% off | Quiz gate | Timed 8.2s | Klaviyo | YOU'VE GOT A DISCOUNT! |
12thtribe.com | · | · | · | · | Error |
4ocean.com | · | · | · | · | No popup in a 45 second first visit |
6TEEN 6teen.me | · | · | · | · | No popup in a 45 second first visit |
drink818.com | Perks only | Email field | Scroll | Attentive | STAY UPDATED BE THE FIRST TO KNOW ABOUT OUR LATEST NEWS, EXCLUSIVE MER |
8Greens 8greens.com | · | · | · | · | No popup in a 45 second first visit |
ninetypluscellars.com | 15% off | Email field | Timed 4.5s | Klaviyo | Get 15% Off Your First Order Join our newsletter and get first access |
99designs 99designs.com | · | · | · | · | No popup in a 45 second first visit |
apupabove.com | $25 off | Quiz gate | Timed 23.8s | Alia | YOU'VE GOT $25 OFF |
a1bodyfuel.com | 25% off | Email field | Timed 7s | Klaviyo | Get 25% OFF Your First Order Join our community for exclusive deals an |
Aavrani aavrani.com | · | · | · | · | No popup in a 45 second first visit |
Abbott NYC abbottnyc.com | 15% off | Yes / no gate | On load | Alia | GET 15% OFF Learn more about Abbott (30 secs) and get 15% off! |
About Face aboutface.com | Spin / scratch | Yes / no gate | Timed 3.8s | Alia | TRY YOUR LUCK Scratch below to see what you win YOU'VE GOT A MYSTERY D |
Absolute Collagen absolutecollagen.com | 10% off | Email field | Timed 12.8s | Klaviyo | PURE. |
absorbmore.com | 35% off | Quiz gate | Timed 7.7s | Alia | Get 35% off your first order Featuring WLP-1™: Oral GLP-1 Support Lose |
Accesstive accesstive.com | · | · | · | · | Error |
ace & tate aceandtate.com | · | · | · | · | No popup in a 45 second first visit |
Acer acer.com | · | · | · | · | Error |
Acupanel acupanel.com | · | · | · | · | Error |
Aday thisisaday.com | · | · | · | · | No popup in a 45 second first visit |
ADEN's LAB adenslab.com | · | · | · | · | No popup in a 45 second first visit |
ADORE Luxe Solaire adoreluxesolaire.com | No stated offer | Email field | Timed 5.1s | Klaviyo | Inscris toi pour 10% de réduction. |
Adored Vintage adoredvintage.com | 10% off | Email field | Scroll | Custom / theme | We Adore You! |
aembr.co | · | · | · | · | No popup in a 45 second first visit |
Aeropress aeropress.com | · | · | · | · | No popup in a 45 second first visit |
Aesop aesop.com | · | · | · | · | No popup in a 45 second first visit |
agjeans.com | 15% off | Email field | Timed 3.9s | Attentive | UNLOCK 15% Off YOUR ORDER |
Age of Learning ageoflearning.com | · | · | · | · | No popup in a 45 second first visit |
AgelessRX agelessrx.com | · | · | · | · | No popup in a 45 second first visit |
AGM Products agm-products.com | · | · | · | · | No popup in a 45 second first visit |
Air Oasis airoasis.com | Mystery discount | Quiz gate | Timed 5s | Alia | You've Got A Mystery Discount To claim it, tell us: What's your bigges |
airestech.com | · | · | · | · | No popup in a 45 second first visit |
Airsign airsign.co | · | · | · | · | No popup in a 45 second first visit |
airwaav.com | · | · | · | · | No popup in a 45 second first visit |
periodaisle.com | 40% off | Email field | Timed 8.9s | Klaviyo | GET AN EXTRA 40% OFF Drop your details below for EXTRA 40% OFF everyth |
shopakira.com | 15% off | Yes / no gate | Timed 18.6s | Attentive | WOULD YOU LIKE 15% OFF? |
Akova Gear akovagear.com | 15% off | Email field | Timed 16.3s | Klaviyo | For Those Who Go Anyway Get 15% off your first order* Join AKOVA for u |
ALab Skincare aestheticlaboratory.com | · | · | · | · | No popup in a 45 second first visit |
Alder alderapparel.com | · | · | · | · | No popup in a 45 second first visit |
aldoshoes.co.za | · | · | · | · | Blocked |
Alec's Ice Cream alecsicecream.com | · | · | · | · | No popup in a 45 second first visit |
alen.com | · | · | · | · | No popup in a 45 second first visit |
alexcrane.co | 10% off | Quiz gate | Timed 18.4s | Alia | 10% OFF YOUR FIRST ORDER What are you shopping for today? |
alexevenings.com | 10% off | Email field | Timed 18.9s | Attentive | BECOME AN ALEX INSIDER Enjoy 10% off your first order! |
Alexandria Professional alexandriaprofessional.com | · | · | · | · | No popup in a 45 second first visit |
Alice alicemushrooms.com | Spin / scratch | Yes / no gate | Timed 10.2s | Alia | Try your luck 😉 scratch below to see what you win! |
Aliexpress aliexpress.com | · | · | · | · | No popup in a 45 second first visit |
aligne.co | · | · | · | · | No popup in a 45 second first visit |
All Things Barbecue atbbq.com | $10 off | Email field | Timed 16.4s | Klaviyo | Get $10 off your first order of $60+ |
Allbirds allbirds.com | · | · | · | · | No popup in a 45 second first visit |
Alleyoop meetalleyoop.com | · | · | · | · | No popup in a 45 second first visit |
Allform allform.com | · | · | · | · | No popup in a 45 second first visit |
Allkinds allkinds.com | · | · | · | · | No popup in a 45 second first visit |
Alloy myalloy.com | $20 off | Email field | Timed 11.3s | Custom / theme | Feel Like Yourself Again Real relief, designed for women in midlife. |
Allplants allplants.com | 10% off | Email field | Scroll | Klaviyo | WELCOME TO Get 10% Off Your First Box Join our community for excl |
Allsaints allsaints.com | · | · | · | · | No popup in a 45 second first visit |
Almave almave.com | · | · | · | · | No popup in a 45 second first visit |
Almond Cow almondcow.co | · | · | · | · | No popup in a 45 second first visit |
aloha.com | 15% off | Yes / no gate | Timed 4s | Alia | You've Got An Exclusive Discount To claim your discount, have you trie |
Alohas alohas.io | · | · | · | · | No popup in a 45 second first visit |
Alya Health alyahealth.com | Mystery discount | Quiz gate | Timed 5.7s | Alia | Unlock your Mystery Discount To claim your discount, share what proble |
Alyve alyvewellness.com | · | · | · | · | No popup in a 45 second first visit |
Amacx Sports Nutrition amacx.co.za | · | · | · | · | No popup in a 45 second first visit |
Amasar amasar.net | 10% off | Email field | Timed 26.7s | Custom / theme | Let's be "panas" Get 10% OFF your first order! |
Amass amass.com | 10% off | Email field | Timed 6s | Klaviyo | GET 10% OFF YOUR FIRST ORDER Get 10% off your first order and exclusiv |
Amazon amazon.com | · | · | · | · | No popup in a 45 second first visit |
amberjack.shop | No stated offer | Email field | Timed 4.3s | Alia | Unlock Access To Our Labor Day Warehouse Sale CONTINUE |
americantall.com | 15% off | Email field | Timed 16.4s | Klaviyo | You just got 15% off your next order |
Ami Ami ami-ami.vin | · | · | · | · | No popup in a 45 second first visit |
Amira Rahim amirarahim.com | · | · | · | · | No popup in a 45 second first visit |
Amped ampedbikes.com | Spin / scratch | Yes / no gate | Timed 5.6s | Alia | Try your luck Scratch below to see what you win You've got A Free Wrap |
analuisa.com | Sweepstakes | Email field | Timed 9.4s | Custom / theme | ENTER TO WIN A $250 GIFT CARD SUBMIT |
anatomie.com | 15% off | Email field | Timed 6.2s | Klaviyo | Get 15% Off Sitewide Your First Purchase |
And Soda andsoda.co.uk | · | · | · | · | No popup in a 45 second first visit |
Andar andar.com | · | · | · | · | No popup in a 45 second first visit |
ANDI theandibrand.com | · | · | · | · | No popup in a 45 second first visit |
andieswim.com | 40% off | Quiz gate | Timed 12.3s | Digioh | Get 40% Off Sitewide But first, what do you look for in a swimsuit? |
andorwillow.com | · | · | · | · | No popup in a 45 second first visit |
andSons and-sons.com | · | · | · | · | No popup in a 45 second first visit |
animalpak.com | 15% off | Quiz gate | Exit intent | Klaviyo | GET 15% OFF TELL US YOUR GOAL: BUILD MUSCLE IMPROVE STRENGTH BOOST PER |
Animalisk animalisk.com | · | · | · | · | Blocked |
Annimally annimally.at | · | · | · | · | No popup in a 45 second first visit |
ANNOORY annoory.com | · | · | · | · | No popup in a 45 second first visit |
Anoo tryanoo.com | · | · | · | · | Blocked |
ANSWR answrbeauty.com | · | · | · | · | No popup in a 45 second first visit |
antler.com | 15% off | Email field | Timed 6s | Klaviyo | GET 15% OFF YOUR FIRST ORDER |
anyagewear.com | · | · | · | · | No popup in a 45 second first visit |
cookanyday.com | 30% off | Quiz gate | Timed 6.5s | Alia | Labor Day Sale You've Got Up To 30% Off What will you use Anyday for m |
Apartment List apartmentlist.com | · | · | · | · | No popup in a 45 second first visit |
athleticpropulsionlabs.com | 25% off | Email field | Timed 6s | Attentive | OUR GIFT TO YOU Up to 25% Off SELECT STYLES |
Aplos aplos.world | 20% off | Email field | Timed 2.5s | Attentive | Enjoy 20% off when you signup for emails + texts. |
Aqua Omega myaquaomega.com | · | · | · | · | No popup in a 45 second first visit |
Aramore aramoreskincare.com | 15% off | Email field | Timed 4.2s | Klaviyo | Want 15% Off? |
Arata arata.in | · | · | · | · | No popup in a 45 second first visit |
growarber.com | 15% off | Email field | Timed 10.2s | Klaviyo | Not Today 15% Off So Close 10% Off Free Shipping Not Today 15% Off So |
arcticfarms.com | Spin / scratch | Yes / no gate | Timed 7.7s | Alia | Try Your Luck Scratch below to see what you win You've got 10% Off |
argentwork.com | 10% off | Email field | Timed 5.4s | Custom / theme | NEW HERE? |
Arknit studios artknit-studios.com | 10% off | Email field | Scroll | Klaviyo | 10% OFF YOUR FIRST ORDER JOIN OUR COMMUNITY |
aromaretail.com | No stated offer | Email field | Timed 6.7s | Custom / theme | Early Sale Access For Subscribers Tap To Sign Up Decline Discounts & S |
Arsinoe Natural arsinoenatural.com | · | · | · | · | No popup in a 45 second first visit |
Art Of Sport artofsport.com | · | · | · | · | No popup in a 45 second first visit |
Article One articleoneeyewear.com | 15% off | Email field | Timed 7.8s | Klaviyo | Save 15% on your new sunglasses |
Artifact Uprising artifactuprising.com | 15% off | Yes / no gate | Timed 3.5s | Klaviyo | Keep your story going. |
artisaire.com | 15% off | Yes / no gate | Timed 5.6s | Klaviyo | Want to Save on Luxury Stationery? |
Ascent Nutrition goascentnutrition.com | · | · | · | · | No popup in a 45 second first visit |
Ascent Protein ascentprotein.com | 25% off | Email field | Timed 7.1s | Digioh | Get 25% off your order when you subscribe and save* Just sign up for e |
ASRV asrv.com | 10% off | Email field | Timed 10.7s | Klaviyo | UNLOCK 10% OFF your first order when you sign up to receive email |
assemblytravel.com | Free shipping | Phone field | Timed 17.5s | Custom / theme | Welcome to Assembly! |
assemblylabel.com | 10% off | Email field | Timed 19.4s | Klaviyo | SIGN UP FOR 10% OFF Join our community to enjoy 10% your first purchas |
ASSET thatasset.com | 10% off | Email field | Timed 12s | Klaviyo | BUTT THERE'S MORE! |
ASYSTEM asystem.com | · | · | · | · | No popup in a 45 second first visit |
Ateliers London atelierslondon.com | · | · | · | · | No popup in a 45 second first visit |
Athleta athleta.com | 15% off | Email field | Timed 5.9s | Attentive | STEP 1 Score 15% off* when you sign up for email and texts. |
athleticbrewing.com | · | · | · | · | No popup in a 45 second first visit |
Athletic Greens athleticgreens.com | · | · | · | · | Blocked |
Atlas atlasbars.com | $10 off | Quiz gate | On load | Custom / theme | Atlas Protein Bar 7165 Reviews Atlas was designed to be the most compl |
Atmo atmohome.com | 15% off | Email field | Timed 6.8s | Klaviyo | A cleaner candle for 15% off. |
Atoms atoms.com | Mystery discount | Quiz gate | Timed 7.1s | Alia | You've Got A Mystery Offer Where will Atoms take you? |
ATP Lab atplab.com | 10% off | Email field | Timed 8.7s | Klaviyo | GET EXCLUSIVE OFFERS |
AtviFit atvifit.com | · | · | · | · | No popup in a 45 second first visit |
Au Lit Fine Linens aulitfinelinens.com | · | · | · | · | No popup in a 45 second first visit |
August itsaugust.co | 10% off | Quiz gate | Timed 3.6s | Alia | Get 10% Off Your FIRST ORDER To claim, tell us which you prefer to use |
Aura Bora aurabora.com | · | · | · | · | No popup in a 45 second first visit |
Aura Glow auraglow.com | · | · | · | · | No popup in a 45 second first visit |
Aura Pheromones aurapheromones.com | · | · | · | · | No popup in a 45 second first visit |
Aurate auratenewyork.com | 20% off | Yes / no gate | Timed 8s | Attentive | WOULD YOU LIKE 20% OFF? |
aurelien-online.com | No stated offer | Email field | Timed 5.8s | Custom / theme | Close PRIVATE SALE |
Aussie Traveller aussietraveller.com.au | 10% off | Email field | Timed 4.9s | Klaviyo | JOIN US & SAVE Join us and receive a 10% off code to use on your next |
Avaline drinkavaline.com | 10% off | Email field | Timed 11.9s | Attentive | Get 10% Off Join our list for early access, exclusive perks, and 10% o |
Avant Arte avantarte.com | · | · | · | · | No popup in a 45 second first visit |
Avantree avantree.com | · | · | · | · | No popup in a 45 second first visit |
Avec avecdrinks.com | · | · | · | · | No popup in a 45 second first visit |
aventon.com | $50 off | Yes / no gate | Timed 7.6s | Attentive | WANT A DISCOUNT? |
avenuethelabel.com | No stated offer | Email field | Timed 3.3s | Klaviyo | Email UNLOCK DISCOUNT |
Averr Aglow averraglow.com | No stated offer | Email field | Timed 17.6s | Klaviyo | You've Tried Everything So why are you still breaking out? |
AVRO avrolife.com | · | · | · | · | No popup in a 45 second first visit |
Awara awarasleep.com | 50% off | Email field | Timed 8.2s | Attentive | Up to 50% savings on mattresses* Fast and Free Shipping What size matt |
AWARE Hair awarehair.com | No stated offer | Email field | Timed 23s | Custom / theme | How well do you know your scalp? |
awaytravel.com | · | · | · | · | No popup in a 45 second first visit |
Ayond ayond.us | 15% off | Email field | Scroll | Klaviyo | 15% OFF YOUR FIRST ORDER |
ayr.com | 10% off | Email field | Timed 6.1s | Klaviyo | All Yours 10% Off your first order Shopping for... |
Azuna azunafresh.com | 15% off | Email field | Timed 11.1s | Alia | Labor Day Sale You've got 15% off sitewide 40% off 1st subscription Pl |
BABOON baboontothemoon.com | · | · | · | · | No popup in a 45 second first visit |
Baby robe by namro namro.co | · | · | · | · | No popup in a 45 second first visit |
Babylist babylist.com | · | · | · | · | No popup in a 45 second first visit |
Bace Health bacehealth.com | · | · | · | · | No popup in a 45 second first visit |
backtonaturefoods.com | No stated offer | Email field | Scroll | Custom / theme | FILLING INBOXES WITH SUNSHINE |
Backdrop backdrophome.com | · | · | · | · | No popup in a 45 second first visit |
badbirdiegolf.com | Mystery discount | Quiz gate | Timed 26s | Attentive | YOU'VE GOT A MYSTERY DISCOUNT Which Bad Birdie pieces are you most exc |
| No brand in the directory matches that. Clear a chip or the search box. | |||||
The table opens on the first 150 brands, A to Z. Search and the filters cover all 2,524. Same capture as the tracker's top-of-market ledger, run on the whole directory. These rows carry no thumbnail: the tier three and four captures were never converted to web images and the originals did not survive the run, so the record is the classifier's reading without the picture. The Black Friday wave fixes that.
122 of these brands have their own page:
- &BACK Coffee
- (Not So) Boring
- 12th Tribe
- 4Ocean
- 818 Tequila
- 90+ Cellars
- A Pup Above
- A1bodyfuel
- Absorption Company
- AEMBR
- AG Jeans
- Aires Tech
- AIRWAAV
- Aisle
- Akira
- Aldo
- Alen
- Alex Crane
- Alex Evenings
- ALIGNE
- ALOHA
- Amberjack
- American Tall
- Ana Luisa
- Anatomie
- Andie
- Andor Willow
- Animal Pak
- Antler
- AnyAge Wear
- Anyday
- APL
- Arber
- Arctic Farms
- Argent
- Aroma Retail
- Artisaire
- Assembly
- Assembly Label
- Athletic Brewing
- Aurelien shoes
- Aventon
- Avenue The Label
- Away
- AYR
- Back to Nature
- Bad Birdie
- Baggu
- Baiia
- ban.do
- Bandit
- Bandolier
- Barenecessities
- BaronFig
- Bask
- Bask and Lather
- Bataleon
- Baum und Pferdgarten
- Beam Organics
- Beauty Pie
- Beck's Broth
- Becoming
- Bedgear
- Bescher
- BetterBrand
- Big Green Egg
- Billionaire Boys Club
- Billy Reid
- Biocol Labs
- biom
- BIOptimzers
- Bird & Be
- Blenders
- Bluebella
- Body Candy
- Boka
- Bombshell Sportswear
- Boody
- boohoo
- Born Primitive
- Boy Smells
- BPN - Bare Performance Nutrition
- Branch
- Bremont
- Briggs and Riley
- Brixton
- Bruce Bolt
- Brumate
- Brunt
- Bubble
- Buck Mason
- Built
- Bums and Roses
- Buoy
- BURGA
- Burrow
- Bushbalm
- BYLT Basics
- Cacao & Cardamom
- Caden Lane
- Clean Matter
- DASH Dog Food
- Free Bird
- FUNDAY Natural Sweets
- Goldie
- GoNanas
- Hustard
- Legendary Foods
- LesserEvil
- Lunchly
- Neurogum
- NoBiggie
- Seven Sundays
- Snackish
- Solely
- Sourmilk
- Sweet Lorens
- TOSS
- Toto Foods
- Vaca Chips
- WashWise
- Yumkies
The comparison with the top of the market, offer by offer and vendor by vendor, is in section 09 of the tracker. If you want your own popup read against both, that is what The Read is for.