APL
Everything observed about athleticpropulsionlabs.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
- APL 2026-08-21 Partial
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
OUR GIFT TO YOU
Unlock 10% Off Email Address CONTINUE
- Offer
- 10% off
- First pane
- Email field
- First field
- Trigger
- Timed 6.8s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- Page title
- Athletic Propulsion Labs | Athletic Footwear & Accessories | APL
- 10% off against a median of 15% across the 152-brand ledger, above 1% of the percent offers there.
- Rendered by Attentive, which accounts for 19 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Want your own ads, popup and offer read the same way? That is a week of The Read.