Liquid I.V.

Ad teardowns

3 ads paired with the page they clicked to, and rated, in The Handoff.

Three teardowns of an account that gets the least glamorous thing right. Every one of the 32 captured Liquid I.V. ads routes to a page the brand owns, which is the exact inverse of Feastables sending all fifty of its ads to Amazon, and it is the difference between building an audience and renting one. The confectionery block borrows Popsicle, Ring Pop and Spider-Man to sell a functional powder and footnotes its strongest claim, clinically proven superior hydration, down to beating plain water. The recipe card asks for half a stick of two different flavours, so the drink cannot be made unless you already own two products, and it lands on a single product page whose headline never mentions the drink. Owning the destination is necessary. It is not by itself sufficient.

• Never Pay Full Price Again.The ad frame carries only the LIQUID I.V.2026-08-19Partial
• CLINICALLY PROVEN SUPERIOR HYDRATION*The ad stacks "HYDRATION MULTIPLIER®" over "POPSICLE® FIRECRACKER" and "CLINICALLY PROVEN SUPERIOR HYDRATION*", resolving at the foot to "*Than water alone", and the page leads with exactly that SKU: the...2026-08-19Continuous
• MIX + MAKE PURPLE CRISPY WATERThe ad is a recipe card, "MIX + MAKE" over "PURPLE CRISPY WATER", method "1/2 a stick of Blue Cotton Candy + 1/2 a stick of Pink Cotton Candy" "into 16 oz of water", with a "TRY IT NOW" badge.2026-08-19Partial

Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900

Step twoBehind the gate, desktop

Mobile390 x 844

Step twoBehind the gate, mobile

Offer

25% off

First pane

Yes / no gate

First field

Email

Trigger

Timed 11.2s

Size

Medium

Vendor

Attentive

Stack loaded

Attentive, Klaviyo

Tone

Straight

• 25% off against a median of 15% across the 152-brand ledger, above 68% of the percent offers there.
• The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
• Rendered by Attentive, which accounts for 19 of those 152.

Compare

Other brands in this set that share what was measured here.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.