Liquid IV
Everything observed about liquid-iv.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
- Never Pay Full Price Again. 2026-08-19 Partial
- CLINICALLY PROVEN SUPERIOR HYDRATION* 2026-08-19 Continuous
- MIX + MAKE PURPLE CRISPY WATER 2026-08-19 Partial
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
WANT 25% OFF?
YES No thank you
- Offer
- 25% off
- First pane
- Yes / no gate
- First field
- Trigger
- Timed 11.2s
- Size, desktop
- Medium
- Size, mobile
- Medium
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- 25% off against a median of 15% across the 152-brand ledger, above 68% of the percent offers there.
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Attentive, which accounts for 19 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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