Everyday Dose

Ad teardowns

3 ads paired with the page they clicked to, and rated, in The Handoff.

Three teardowns, and each is built on a number the destination then has to honour. The symptom stack never says coffee. It opens on puffy face, belly bloat, brain fog, bad sleep, and it is the only unit in the set with a dedicated cortisol page behind it rather than the shared product page every other ad uses. The comparison card names RYZE on pack, prices Everyday Dose at $27 against $49, and deliberately lets the competitor take two of its five rows, which is what makes the other three rows credible. The seasonal stack is one layout re-skinned for whichever holiday is closest, a struck through $132 value against $49 with a free flag on every bonus item. The consistent exposure across all three is that the price on the card and the price at checkout do not reliably agree.

• Puffy face. Belly bloat. Brain fog. Bad sleep.The ad stacks four symptoms, "Puffy face.2026-08-19Continuous
• Half the Price, Better IngredientsThe ad prices Everyday Dose at $27 against a named RYZE pouch at $49 and closes with a black bar reading TRY IT 35% OFF TODAY.2026-08-19Partial
• Everything you need to make school drop offs a breeze.The ad stacks $132 VALUE struck through against $49 in pink, headlined Back to School Sale with the line Everything you need to make school drop offs a breeze and a bar reading GET 60 SERVINGS COFFEE+ PLUS 8...2026-08-19Continuous

Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.

The welcome popup

Captured September 2026 on mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Mobile390 x 844

Offer

Spin / scratch

First pane

Yes / no gate

First field

Behind the gate

Trigger

Timed 8.2s

Size, mobile

Large

Vendor

Alia

Stack loaded

Alia, Klaviyo

Tone

Straight

• The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
• Rendered by Alia, which accounts for 56 of those 152.

Compare

Other brands in this set that share what was measured here.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.