Dermalogica
Everything observed about dermalogica.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
Three teardowns across three separate blocks of one account, and they fail in three different places. The Phyto Nature block argues entirely from a dated clinical timeline, one use, two weeks, eight weeks, and lands on a $158 bottle that carries only some of those claims forward. The Clear Start block speaks in a proxy voice throughout: every hook belongs to the parent doing the buying rather than the teenager with the breakout, and the page drops that voice for a product label the moment the click resolves. The third block is the one to study, because a set of paid creatives routes its clicks to Ulta and Sephora product pages instead of dermalogica.com, with the same products running to both destinations at once. The claim that carried the ad, rebuild undereye density by 129%, appears nowhere on the retailer page the click actually arrives at.
1 USE skin looks + acts younger / 2 WEEKS visibly diminishes fine lines + wrinkles / 8 WEEKS gives 6 years backThe ad is a stopwatch: "1 USE skin looks + acts younger", "2 WEEKS visibly diminishes fine lines + wrinkles", "8 WEEKS gives 6 years back".2026-08-19Partial
The spray teens are passing around for bacne.The ad speaks in a parent's voice about somebody else, "The spray teens are passing around for bacne" with the quote "My daughter turned her whole team onto this.", and shows one hand passing the can into...2026-08-19Partial
CLINICAL PROOF / rebuild undereye density by 129%*The ad's whole argument is one number, "CLINICAL PROOF" over "rebuild undereye density by 129%*", with a before, 4 weeks, 8 weeks eye strip beneath it.2026-08-19Partial
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
SIGN UP NOW claim your welcome gift!
Enter your email address: Enter your phone number SIGN-UP NOW By clicking SIGN-UP NOW, you agree to receive both promotional and personalized marketing emails and recurring automated marketing text messages (including cart reminders) from Dermalogica at the email address and mobile number provided. Consent is not a condition of purchase. Msg frequency varies; msg & data rates may apply. Reply HELP for help and STOP to cancel. You may unsubscribe from emails at any time. By signing up, you agree to our Privacy Policy & Terms. *Receive a Welcome Gift Bag o
- Offer
- Free gift$125+ order
- First pane
- Email + phone
- First field
- Both
- Trigger
- On load
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- Rendered by Klaviyo, which accounts for 55 of those 152.
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Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
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