Grüns

Everything observed about gruns.co: 8 ad teardowns. Each is captured first-hand and dated; nothing here is taken from a third party.

Ad teardowns

8 ads paired with the page they clicked to, and rated, in The Handoff.

Eight teardowns, and they read as two accounts running under one name. The offer-led half is retargeting: up to 61% off, four free gifts, a Raspberry Lemonade last chance card at 52%, and a sale that has run long enough to behave like the list price rather than a discount. The cold half barely looks like advertising at all. A fake notes-app confession about travel constipation, a serif magazine card that withholds the nutrient it is teasing, a corporate apology that turns out to be an apology for under-selling fibre. What recurs across both halves is arithmetic. Each creative rests its whole case on one number, 6g of prebiotic fiber, 84% gut health, more fiber than two cups of broccoli, and the page it lands on reaches for a different number instead, so the reader has to re-argue the claim they arrived already holding.

Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.

Compare

Other brands in this set that share what was measured here.

Also rated PartialChomps, Dermalogica, Everyday Dose, Hiya, Liquid I.V., Ridge 6 of 115

Also rated BreakChomps, Ridge, Crocs, Gymshark, Hydrant, Oura 6 of 39

Also rated ContinuousChomps, Coterie, Everyday Dose, Hiya, Liquid I.V., Crocs 6 of 48

How this is kept

Ad teardowns are added when a new creative is captured and rated against the page it clicks to.

Have your own funnel read this way

This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.

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