Coterie
Everything observed about coterie.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff. All 3 teardowns for this brand →
- Are Coterie diapers worth the price? 2026-08-19 Continuous
- I can't believe how much the Newborn Starter Kit comes with! 2026-08-19 Continuous
- Clean, ultra-soft, high-performance, and harder to copy than it looks. 2026-08-19 Continuous
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
Get 10% off the #1 pediatrician-recommended TCF diaper* What best describes you?
My baby is here I’m expecting No, Thanks *IQVIA ProVoice Pediatrician Survey, August 2025
- Offer
- 10% off
- First pane
- Quiz gate
- First field
- Behind the gate
- Trigger
- On load
- Size, desktop
- Large
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Klaviyo
- Tone
- Straight
- 10% off against a median of 15% across the 152-brand ledger, above 1% of the percent offers there.
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Alia, which accounts for 56 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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