Coterie

Ad teardowns

3 ads paired with the page they clicked to, and rated, in The Handoff.

Three teardowns, and all three are arguments about price made three different ways. The flowchart prints the objection as the headline, are Coterie diapers worth the price, and answers it with a binned onesie rather than a feature. The receipt static itemises the $110 Newborn Starter Kit line by line, striking $115 down to $110, so the shopper does the addition instead of being told the bundle is good value. The credential stack hands the persuasion to third parties entirely: a number one pediatrician recommended pill footnoted to an IQVIA ProVoice survey, an EWG Verified seal, and a single Glamour quote serving as default body copy across most of the account. The shared exposure is that every one of those proofs carries a vintage, and a seal with a year on it is a claim with an expiry date.

• Are Coterie diapers worth the price?The ad prints the objection as the headline, "Are Coterie diapers worth the price?", and routes it through "Have I ever thrown out a onesie after a blowout?" to "Yes, it's worth it." The page meets the price...2026-08-19Continuous
• I can't believe how much the Newborn Starter Kit comes with!The receipt in the ad totals "$115.00" struck to "$110.00" after a "-$5.00" discount, and the page prices The Newborn Starter Kit at $110 under the exact name the ad shouts.2026-08-19Continuous
• Clean, ultra-soft, high-performance, and harder to copy than it looks.The ad's proof sits in a blue pill, "Get the #1 Pediatrician-Recommended TCF Diaper*", footnoted to the IQVIA ProVoice Pediatrician Survey, August 2025.2026-08-19Continuous

Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900

Mobile390 x 844

Offer

10% off

First pane

Quiz gate

First field

Behind the gate

Trigger

On load

Size

Large

Vendor

Alia

Stack loaded

Alia, Klaviyo

Tone

Straight

• 10% off against a median of 15% across the 152-brand ledger, above 1% of the percent offers there.
• The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
• Rendered by Alia, which accounts for 56 of those 152.

Compare

Other brands in this set that share what was measured here.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.