Chomps
Everything observed about chomps.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
Three teardowns, and they are three different jobs rather than three cuts of one. The back to school block is a chassis: one blue template, one 20% off starburst, one destination, and nineteen live creatives that differ mainly in the headline and the photograph in the middle, which means creative fatigue will arrive across the whole flight at once rather than unit by unit. The assortment ad does the opposite and sells the one thing a checkout lane cannot stock, the full twelve flavour range, as the reason to buy direct. The third is the one worth arguing about internally: Find Chicken Near You points the click at a Target brand shop, so Chomps pays for the media and the retailer keeps the order, the address and the repeat. The same footer band runs under all three.
THE PERFECT BEFORE AND AFTER CLASS SNACKSThe ad's footer band, "10+G PROTEIN | 0G SUGAR | REAL INGREDIENTS", becomes the page headline almost verbatim, "REAL PROTEIN.2026-08-19Partial
HOME OF EVERY FLAVOR.The ad lines twelve sticks up under "HOME OF EVERY FLAVOR." with a 20% OFF starburst, and the page opens on range: "START SNACKING!", a filter rail reading Best Sellers, Variety Packs, Beef, Turkey, Venison,...2026-08-19Continuous
FIND CHICKEN NEAR YOUEvery stick in the ad is chicken and the headline is "FIND CHICKEN NEAR YOU" over "12G PROTEIN | 0G SUGAR | REAL INGREDIENTS".2026-08-19Break
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
CLAIM 10%
- Offer
- No stated offer
- First pane
- Email field
- First field
- Trigger
- Scroll
- Size, desktop
- Large
- Size, mobile
- Medium
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo, Postscript
- Tone
- Straight
- Rendered by Klaviyo, which accounts for 55 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 293 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
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