Ridge
Everything observed about ridge.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff. All 3 teardowns for this brand →
- WE'RE SHUTTING IT DOWN 2026-08-19 Break
- FOR GUYS WHO DON'T DO FLASHY JEWELRY 2026-08-19 Break
- BACK TO SCHOOL, UPGRADED. 2026-08-19 Partial
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
UNLOCK ENTRIES TO WIN A SUPERCAR OR $100K SPIN TO WIN No purchase necessary.
See Rules at ridge.com/rules
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 17.1s
- Size, desktop
- Small
- Size, mobile
- Medium
- Vendor
- Recart
- Stack loaded
- Klaviyo, Mailchimp, Okendo, Postscript, Recart, Salesforce MC
- Tone
- Straight
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Recart, which accounts for 2 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Want your own ads, popup and offer read the same way? That is a week of The Read.