Ridge
Everything observed about ridge.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
Three teardowns of a wallet brand behaving like three different companies. The sweepstakes block is a founder-signed close-out letter for a prize pool named out loud, a Lamborghini Huracan Sterrato, a Hennessey VelociRaptor, a Ford Bronco GT and 100k in cash, with the entry itself as the payoff, which concentrates the account inside a promotion that has a hard end date. The jewelry block sells chains and rings by handing men who do not wear jewelry a reason to start, then lands a named 5mm curb chain on a page headed rings and wedding bands where the chain is not stocked. The power bank block uses a seasonal moment to walk the brand into phone accessories and holds the creator co-sign back until after the click, where the page opens on it immediately.
WE'RE SHUTTING IT DOWNThe founder letter names the prize pool out loud, a 610hp Lamborghini Huracan Sterrato, a 558hp Hennessey VelociRaptor, a fully loaded Ford Bronco GT and 100k cash, and closes on Enter for a chance to win at...2026-08-19Break
FOR GUYS WHO DON'T DO FLASHY JEWELRYThe ad sells one named product, the RIDGE 5MM CURB CHAIN, on an identity objection: "FOR GUYS WHO DON'T DO FLASHY JEWELRY".2026-08-19Break
BACK TO SCHOOL, UPGRADED.The tile is all product, the orange Ridge Magnetic Power Bank shown charging a phone, AirPods and a watch under four ticks, with no creator and no endorsement.2026-08-19Partial
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
UNLOCK ENTRIES TO WIN A SUPERCAR OR $100K SPIN TO WIN No purchase necessary.
See Rules at ridge.com/rules
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 17.1s
- Size, desktop
- Small
- Size, mobile
- Medium
- Vendor
- Recart
- Stack loaded
- Klaviyo, Mailchimp, Okendo, Postscript, Recart, Salesforce MC
- Tone
- Straight
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Recart, which accounts for 2 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
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