Hiya
Everything observed about hiyahealth.com: 3 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
Three teardowns of a children's supplement brand that never once sells to the child and the parent in the same breath. The bedtime chewable refuses to mention sleep quality and sells the parent's evening back instead, then closes on a code, SUMMERSUN, and a free sunscreen that the page pays out only half of: the 50% is there, the code and the gift are not. The licensed bottle does the opposite and works cleanly, putting Marvel, Barbie and Hot Wheels on the pack so the child argues for the purchase the parent has to make, with the licence leading the page rather than the generic multivitamin. The third attacks the gummy format itself by reading a competitor's ingredient panel out loud, which works only for as long as the rival bottle in frame stays unbranded.
We warned you nights would get easier.The ad closes on "50% off and a free Kids Mineral Sunscreen with code SUMMERSUN" and the page pays out only half of that: $17.50 with $35 struck through and a red "50% OFF FIRST ORDER" chip, while SUMMERSUN...2026-08-20Partial
LITTLE BUT MIGHTYThe page leads with the licence, not the generic multivitamin: the H1 reads "Kids Daily Multivitamin - Marvel's Avengers", the hero shot is the sticker-covered blue bottle on the same red comic plinth the ad...2026-08-20Continuous
PSA FOR DADSRated on the first view of hiyahealth.com/products/daily-kids-essential, signed out, captured 2026-08-29.2026-08-20Partial
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
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- Offer
- No stated offer
- First pane
- Email field
- First field
- Trigger
- Timed 6.7s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo, Okendo
- Tone
- Straight
- Rendered by Klaviyo, which accounts for 55 of those 152.
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Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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