Laura Geller
Everything observed about laurageller.com: 2 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
2 ads paired with the page they clicked to, and rated, in The Handoff.
Two entries, one of them a page teardown carrying no handoff rating because no ad creative could be paired with it. That one is a negative-framing hook opening into a genuine product mechanism explanation, and it is recorded as reported rather than observed, which is why it is rated at all. The pair is an itemised receipt static that prices six kit pieces at ten dollars each, primer, kabuki brush, baked foundation, baked highlighter, baked blush and cream lipstick, and lands on the matching kit page where the same six pieces are named in the subhead. The kit in the ad is the kit on the page, which is the hard part done. A spin to win modal then reopens the negotiation over a price the creative had already settled.
Makeup Made For Mature SkinThe kit in the ad is the kit on the page.2026-08-21Partial- I might get in trouble for this…Treat this structure as unverified before copying it.2026-08-05Not yet assessed
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
SPIN TO WIN Up to Extra 15% OFF!
SPIN NOW NO, THANKS. 10% OFF 15% OFF FREE GIFT FREE SHIPPING
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 10.7s
- Size, mobile
- Medium
- Vendor
- Digioh
- Stack loaded
- Digioh, Klaviyo, Okendo, Retention.com
- Tone
- Straight
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Digioh, which accounts for 3 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
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