12th Tribe
Everything observed about 12thtribe.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
- white sets for summer 2026-08-21 Break
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
WELCOME TO THE TRIBE SPIN to WIN Win up to 20% off a secret collection 20% 15% 10% 5% 20%
15% 10% 5% 20% 15% 10% 5% SPIN
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 4.8s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Justuno, Klaviyo, PushOwl
- Tone
- Straight
- Page title
- 12th Tribe
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Attentive, which accounts for 19 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Want your own ads, popup and offer read the same way? That is a week of The Read.