12th Tribe
Everything observed about 12thtribe.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. Listed in the welcome popup directory, the long tail behind the welcome offer tracker.
WELCOME TO THE TRIBE SPIN to WIN Win up to 20% off a secret collection 20% 15% 10% 5% 20%
15% 10% 5% 20% 15% 10% 5% SPIN
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 4.8s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Justuno, Klaviyo, PushOwl
- Tone
- Straight
- Page title
- 12th Tribe
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Attentive, which accounts for 19 of those 152.
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Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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