Fenty Beauty
Everything observed about fentybeauty.com: 2 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
2 ads paired with the page they clicked to, and rated, in The Handoff.
Two teardowns, and they sit at opposite ends of how careful an account can be. The Gloss Bomb Burst pair is the cleanest routing in the library: every line of the ad is on the page in the same order, the badges are rendered literally, and the shade named in the creative is preselected on arrival, which proves the routing is set at shade level rather than product level. The risk is inventory, because a limited edition shade that sells out turns precise routing into a dead end. The other pair never leaves Meta at all: the button says sign up, the click opens an in-platform lead form, and the two promises the ad makes, first access to the sale and 30% off sitewide, appear nowhere on the homepage behind it.
NEW + LIMITED EDITION / GLOSS BOMB BURST / COLOR-INTENSIFYING LIP LUMINIZER / PINK BLINKEvery line of the ad is on the page in the same order.2026-08-19Continuous
SHOP THE FENTY FAM SALE FIRST / SIGN UP + GET 30% OFF SITEWIDEThe ad makes two concrete promises, SHOP THE FENTY FAM SALE FIRST and SIGN UP + GET 30% OFF SITEWIDE.2026-08-19Partial
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
UNLOCK 15% OFF YOUR NEXT $40+ ORDER Exclusions apply.
See here for details. By subscribing to Fenty Beauty, you agree to our Terms of Use and acknowledge our Privacy Policy and consent to receive a varying number of marketing messages via email. Consent is not a condition of any purchase. California residents: Please also see our Financial Incentive Terms. Email Address CONTINUE
- Offer
- 15% off$40+ order
- First pane
- Email field
- First field
- Trigger
- Timed 7.5s
- Size, desktop
- Medium
- Size, mobile
- Takeover
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- 15% off against a median of 15% across the 152-brand ledger, above 26% of the percent offers there.
- Rendered by Attentive, which accounts for 19 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
See what The Read covers