Fenty Beauty
Everything observed about fentybeauty.com: 2 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
2 ads paired with the page they clicked to, and rated, in The Handoff. All 2 teardowns for this brand →
- NEW + LIMITED EDITION / GLOSS BOMB BURST / COLOR-INTENSIFYING LIP LUMINIZER / PINK BLINK 2026-08-19 Continuous
- SHOP THE FENTY FAM SALE FIRST / SIGN UP + GET 30% OFF SITEWIDE 2026-08-19 Partial
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.



UNLOCK 15% OFF YOUR NEXT $40+ ORDER Exclusions apply.
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- Offer
- 15% off$40+ order
- First pane
- Email field
- First field
- Trigger
- Timed 7.5s
- Size, desktop
- Medium
- Size, mobile
- Takeover
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- 15% off against a median of 15% across the 152-brand ledger, above 26% of the percent offers there.
- Rendered by Attentive, which accounts for 19 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Want your own ads, popup and offer read the same way? That is a week of The Read.