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Little Spoon

Everything observed about littlespoon.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.

Ad teardowns

1 ad paired with the page it clicked to, and rated, in The Handoff.

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900
Desktop
Mobile390 x 844
Mobile
Step twoBehind the gate
Step two

. To claim, share who you're shopping for? NEWBORN | FORMULA: 0+ months BABY | BABY FOOD:

6+ months TODDLER: 1-2 years BIG KID: 3+ years

Behind the gateNEWBORN | FORMULA: 0+ months

Offer
No stated offer
First pane
Quiz gate
First field
Email
Trigger
Timed 31.2s
Size, desktop
Medium
Size, mobile
Large
Vendor
Attentive
Stack loaded
Attentive, Braze
Tone
Straight
  • The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
  • Rendered by Attentive, which accounts for 19 of those 152.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.

Want your own ads, popup and offer read the same way? That is a week of The Read.