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Billy Reid

Everything observed about billyreid.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.

Ad teardowns

1 ad paired with the page it clicked to, and rated, in The Handoff.

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900
Desktop
Mobile390 x 844
Mobile
Step twoBehind the gate
Step two

Since September 2026Nothing changed: same offer, same gate, same vendor.

You've Got 15% Off What are you looking for?

(Select all that apply) Jackets & Outerwear Sweaters & Sweatshirts Shirting Polos Custom Just Browsing Continue No, thanks

Behind the gateContinue > Continue

Offer
15% off
First pane
Yes / no gate
First field
Behind the gate
Trigger
Timed 14.8s
Size, desktop
Takeover
Size, mobile
Large
Vendor
Alia
Stack loaded
Alia, Klaviyo, Okendo
Tone
Straight
Page title
Billy Reid - Designer Men's & Women's clothing and accessories
  • 15% off against a median of 15% across the 152-brand ledger, above 26% of the percent offers there.
  • The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
  • Rendered by Alia, which accounts for 56 of those 152.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.

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