Billy Reid
Everything observed about billyreid.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. Listed in the welcome popup directory, the long tail behind the welcome offer tracker.
You've Got 15% Off What are you looking for?
(Select all that apply) Jackets & Outerwear Sweaters & Sweatshirts Shirting Polos Custom Just Browsing Continue No, thanks
- Offer
- 15% off
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 14.8s
- Size, desktop
- Takeover
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Klaviyo, Okendo
- Tone
- Straight
- Page title
- Billy Reid - Designer Men's & Women's clothing and accessories
- 15% off against a median of 15% across the 152-brand ledger, above 26% of the percent offers there.
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Alia, which accounts for 56 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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