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BURGA

Everything observed about burga.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.

Ad teardowns

1 ad paired with the page it clicked to, and rated, in The Handoff.

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900
Desktop
Mobile390 x 844
Mobile

Since September 2026the offer moved from No stated offer to Mystery discount; the first pane changed from Email field to Yes / no gate; the vendor changed from Klaviyo to Alia

REVEAL YOUR REWARD You've Got a Mystery Discount

Offer
Mystery discount
First pane
Yes / no gate
First field
Behind the gate
Trigger
Timed 11.6s
Size, desktop
Small
Size, mobile
Large
Vendor
Alia
Stack loaded
Alia, Klaviyo, Okendo
Tone
Straight
Page title
BURGA | Everyday Essentials Turned Fashion Accessories
  • The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
  • Rendered by Alia, which accounts for 56 of those 152.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.

Want your own ads, popup and offer read the same way? That is a week of The Read.