Eight Sleep
Everything observed about eightsleep.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
LABOR DAY SALE
Unlock a surprise What’s your main sleep challenge? I feel hot or cold I can't fall asleep I wake up often I snore Skip
- Offer
- Mystery discount
- First pane
- Quiz gate
- First field
- Trigger
- Scroll
- Size, desktop
- Large
- Size, mobile
- Takeover
- Vendor
- Custom / theme
- Stack loaded
- Klaviyo
- Tone
- Straight
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Custom / theme, which accounts for 14 of those 152.
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Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
This is one of 316 brand files. The Read runs your own ads, popup and offer through the same method, then tells you what to change. Two weeks, fixed fee, credited if you go on to work together.
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