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Blueland

Everything observed about blueland.com: 2 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.

Ad teardowns

2 ads paired with the page they clicked to, and rated, in The Handoff. All 2 teardowns for this brand →

The welcome popup

Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.

Desktop1440 x 900
Desktop
Mobile390 x 844
Mobile
Step twoBehind the gate
Step two

Labor Day Sale Up to 30% Off YES, PLEASE No, Thanks

Behind the gateYES, PLEASE

Offer
30% off
First pane
Yes / no gate
First field
Email
Trigger
Timed 8s
Size, desktop
Small
Size, mobile
Medium
Vendor
Custom / theme
Stack loaded
Klaviyo, Recart
Tone
Straight
  • 30% off against a median of 15% across the 152-brand ledger, above 76% of the percent offers there.
  • The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
  • Rendered by Custom / theme, which accounts for 14 of those 152.

How this is kept

The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.

Want your own ads, popup and offer read the same way? That is a week of The Read.