Blueland
Everything observed about blueland.com: 2 ad teardowns and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
2 ads paired with the page they clicked to, and rated, in The Handoff.
Two teardowns, and both borrow an interface rather than write a headline. The welcome kit ad is a torn paper receipt that itemises a dishwasher bundle, strikes a tin and a sample pack through to FREE, and drops the total from $34 to $21 before the reader has to work anything out, which is the right way to argue a bundle. It then lands on the laundry twin of that kit rather than the dishwasher one, so the itemisation the reader arrived holding describes a different product. The second mocks an autocomplete dropdown, plants an unfinished query about microplastics and completes it three times with named chemicals, and routes to a page that opens on the same argument. The mocked interface stays generic on purpose, which is what keeps it running.
Free Gifts with Your Welcome KitThe receipt itemises a dishwasher kit: 60 Count Dishwasher Tablets at $21, a Reusable Dishwasher Tin struck from $10 to FREE, and 5 Count Laundry Tablet Samples struck from $3 to FREE, total $34 struck to $21.2026-08-19Break
Your Search Ends Here.The autocomplete mock puts "Detergent free from microplastics" at the top of its three suggestions and closes on "Your Search Ends Here." The page opens on "Quit Cleaning with Microplastics" and the qualifier...2026-08-19Continuous
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
Labor Day Sale Up to 30% Off YES, PLEASE No, Thanks
- Offer
- 30% off
- First pane
- Yes / no gate
- First field
- Trigger
- Timed 8s
- Size, desktop
- Small
- Size, mobile
- Medium
- Vendor
- Custom / theme
- Stack loaded
- Klaviyo, Recart
- Tone
- Straight
- 30% off against a median of 15% across the 152-brand ledger, above 76% of the percent offers there.
- The field sits behind a gate, as it does for 76 of 152 popups in the ledger.
- Rendered by Custom / theme, which accounts for 14 of those 152.
Compare
Other brands in this set that share what was measured here.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
Have your own funnel read this way
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