Glossier
Everything observed about glossier.com: 1 ad teardown and a welcome popup capture. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
1 ad paired with the page it clicked to, and rated, in The Handoff.
- Unbranded UGC that still reads unmistakably as Glossier. 2026-06-12 Not yet assessed
The welcome popup
Captured September 2026 on desktop and mobile from a US address, first visit, nothing typed into any form. One of 152 in the welcome offer tracker.
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- Offer
- 15% offfirst order
- First pane
- Email field
- First field
- Trigger
- Scroll
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- 15% off against a median of 15% across the 152-brand ledger, above 26% of the percent offers there.
- Rendered by Klaviyo, which accounts for 55 of those 152.
How this is kept
The welcome popup is recaptured on a monthly cadence for the top of the market and quarterly across the wider directory, so this page gains a column rather than being rewritten. Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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