Graza
Everything observed about graza.co: 3 ad teardowns. Each is captured first-hand and dated; nothing here is taken from a third party.
Ad teardowns
3 ads paired with the page they clicked to, and rated, in The Handoff.
Three teardowns, and each one hands the argument to something other than the brand's own voice. The starter kit card is a chassis with a swappable badge, $74 struck to $49, and half the set lands on shop.graza.co while the other half lands on a differently named product page. The mayonnaise launch compares Graza to a rival it never names and renders as an empty silhouette, then concedes inside its own chart that the rival is fine. The sticker ads paste other people's sentences onto Graza's photography, so the brand never has to make the claim itself. The offers survive the click cleanly in all three, which is the part most accounts get wrong. What does not always survive is the ingredient row: the chart says 100% Graza olive oil and the product page discloses olive pomace oil and extra virgin blended.
35% OffThe ad's underlined The "Starter Kit" and its dark oval badge, $74 $49, arrive on the page verbatim: the same name with the quotation marks intact, the same $74 struck to $49 both under the headline and inside...2026-08-19Continuous
GRAZA MAYOThe product survives the click: the ad's "GRAZA MAYO" column shows the yellow-capped squeeze bottle and the page leads with that exact bottle beside "“Original” Olive Oil Mayo" at "$8.99 · 17 Oz", with Squeeze...2026-08-19Partial
Didn't think there would be a big difference in flavor, boy I was wrong!The offer and the goods carry cleanly: the ad's "35% OFF" oval resolves to "$74 $49" on the page, and the four-piece lineup plus the white funnel in the ad photograph is the same lineup on the page hero and in...2026-08-19Partial
Continuous: the click arrives intact. Partial: it arrives, but the reader has to do work the ad did not warn them about. Break: it does not arrive.
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Other brands in this set that share what was measured here.
How this is kept
Ad teardowns are added when a new creative is captured and rated against the page it clicks to.
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