Ad teardowns · Fenty Beauty · fentybeauty.com · By Taylor Sicard
Fenty Beauty ads, and the pages behind them
Fenty Beauty runs 2 of the pairs in this library, captured 2026-08-19. On the three point handoff scale that is 1 continuous and 1 break. The formats it leans on most are static image and demo / product-in-use. Its most-used persuasion mechanics are identity appeal, scarcity / urgency and portfolio concentration. Every ad below is paired with the page it actually clicked through to, captured the same day, and read by hand. Objectives covered: Conversion / Purchase and Lead Gen.
2 teardowns
“NEW + LIMITED EDITION / GLOSS BOMB BURST / COLOR-INTENSIFYING LIP LUMINIZER / PINK BLINK”Fourteen of sixteen live statics route to a product page, and the Gloss Bomb Burst pair proves the routing is set at shade level, not product level.
“SHOP THE FENTY FAM SALE FIRST / SIGN UP + GET 30% OFF SITEWIDE”The only two ads in the account that are not selling a SKU never leave Meta at all: the button says Sign Up and the click opens an in-platform lead form.
Does your own handoff survive the click?
This is the same read I run on live funnels: the ad, the page, and the gap between them. Scored, free, no call required.
Audit my store freeBack to The Handoff, the full library of ad and landing page pairs, filterable by objective, funnel stage, format, placement, category and persuasion mechanic.
Other brands: Birddogs, Blueland, Brooklinen, BÉIS, Chomps, Coterie, Cozy Earth, Crocs, Dagne Dover, David Protein, Dermalogica, Everyday Dose, Feastables, Graza, Grüns, Gymshark, Hiya, Hydrant, Jolie, Liquid I.V., Oura, Ridge, rhode
Fenty Beauty is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.