Ad teardowns · Graza · graza.co · By Taylor Sicard
Graza ads, and the pages behind them
Graza runs 3 of the pairs in this library, captured 2026-08-19. On the three point handoff scale that is 1 continuous and 2 partial. The formats it leans on most are static image, comparison static and meme / low-fi. Its most-used persuasion mechanics are specificity, category education and comparison / us-vs-them. Every ad below is paired with the page it actually clicked through to, captured the same day, and read by hand. Objectives covered: Conversion / Purchase and Traffic / Clicks.
3 teardowns
“35% Off”One lime-green offer card with a swappable badge carries most of Graza's account, and it sells a bundle whose name does not match the page it lands on.
“GRAZA MAYO”Graza enters mayonnaise by comparing itself to an unnamed rival it renders as an empty silhouette, then concedes that rival is fine.
“Didn't think there would be a big difference in flavor, boy I was wrong!”Graza pastes other people's sentences onto its own photography, so the brand never has to make the claim itself.
Does your own handoff survive the click?
This is the same read I run on live funnels: the ad, the page, and the gap between them. Scored, free, no call required.
Audit my store freeBack to The Handoff, the full library of ad and landing page pairs, filterable by objective, funnel stage, format, placement, category and persuasion mechanic.
Other brands: Birddogs, Blueland, Brooklinen, BÉIS, Chomps, Coterie, Cozy Earth, Crocs, Dagne Dover, David Protein, Dermalogica, Everyday Dose, Feastables, Fenty Beauty, Grüns, Gymshark, Hiya, Hydrant, Jolie, Liquid I.V., Oura, Ridge, rhode
Graza is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.