Ad teardowns · David Protein · davidprotein.com · By Taylor Sicard
David Protein ads, and the pages behind them
David Protein runs 2 of the pairs in this library, captured 2026-08-19. On the three point handoff scale that is 1 continuous and 1 break. The formats it leans on most are static image and comparison static. Its most-used persuasion mechanics are specificity, category education and comparison / us-vs-them. Every ad below is paired with the page it actually clicked through to, captured the same day, and read by hand. Objectives covered: Conversion / Purchase.
2 teardowns
“Committed to delivering the most protein for the fewest calories across all its products”A bar chart that ranks David's own products against each other first, and the rest of the category second, so the brand ends up owning a metric instead of a flavour.
“Build a Bundle”A free-carton bundle offer that shows its working in per-bar cents, priced and typeset like editorial rather than like a sale.
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This is the same read I run on live funnels: the ad, the page, and the gap between them. Scored, free, no call required.
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Other brands: Birddogs, Blueland, Brooklinen, BÉIS, Chomps, Coterie, Cozy Earth, Crocs, Dagne Dover, Dermalogica, Everyday Dose, Feastables, Fenty Beauty, Graza, Grüns, Gymshark, Hiya, Hydrant, Jolie, Liquid I.V., Oura, Ridge, rhode
David Protein is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.