Ad teardowns · Liquid I.V. · liquid-iv.com · By Taylor Sicard
Liquid I.V. ads, and the pages behind them
Liquid I.V. runs 3 of the pairs in this library, captured 2026-08-19. On the three point handoff scale that is 1 continuous and 2 partial. The formats it leans on most are static image, high-production video and brand film. Its most-used persuasion mechanics are curiosity gap, category education and identity appeal. Every ad below is paired with the page it actually clicked through to, captured the same day, and read by hand. Objectives covered: Conversion / Purchase and Subscription.
3 teardowns
“Never Pay Full Price Again”Every one of the 32 captured Liquid I.V. ads routes to a page the brand owns, which is the exact inverse of Feastables sending all 50 of its to Amazon.
“MIX + MAKE PURPLE CRISPY WATER”A recipe card that needs half a stick of two different flavours, so the drink cannot be made unless you own two products.
“CLINICALLY PROVEN SUPERIOR HYDRATION*”Liquid I.V. borrows Popsicle, Ring Pop and Spider-Man to sell a functional powder, and footnotes its strongest claim down to beating plain water.
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This is the same read I run on live funnels: the ad, the page, and the gap between them. Scored, free, no call required.
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Other brands: Birddogs, Blueland, Brooklinen, BÉIS, Chomps, Coterie, Cozy Earth, Crocs, Dagne Dover, David Protein, Dermalogica, Everyday Dose, Feastables, Fenty Beauty, Graza, Grüns, Gymshark, Hiya, Hydrant, Jolie, Oura, Ridge, rhode
Liquid I.V. is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.