Ad teardowns · Dermalogica · dermalogica.com · By Taylor Sicard
Dermalogica ads, and the pages behind them
Dermalogica runs 3 of the pairs in this library, captured 2026-08-19. On the three point handoff scale that is 3 partial. The formats it leans on most are before / after, static image and listicle static. Its most-used persuasion mechanics are specificity, authority / expert and before / after transformation. Every ad below is paired with the page it actually clicked through to, captured the same day, and read by hand. Objectives covered: Conversion / Purchase.
3 teardowns
“CLINICAL PROOF / rebuild undereye density by 129%*”A block of live creatives sends paid clicks to Ulta and Sephora product pages instead of dermalogica.com, and the same products run to both destinations at once.
“1 USE skin looks + acts younger / 2 WEEKS visibly diminishes fine lines + wrinkles / 8 WEEKS gives 6 years back”Eleven of thirty-seven live creatives point at one exosome serum, and the whole block argues from a dated clinical timeline rather than from a promise.
“The spray teens are passing around for bacne”Every hook in the Clear Start block is spoken by the person doing the buying, not the person with the breakout.
Does your own handoff survive the click?
This is the same read I run on live funnels: the ad, the page, and the gap between them. Scored, free, no call required.
Audit my store freeBack to The Handoff, the full library of ad and landing page pairs, filterable by objective, funnel stage, format, placement, category and persuasion mechanic.
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Dermalogica is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.