Blueland: the welcome popup, September 2026
What a first-time visitor to blueland.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Labor Day Sale Up to 30% Off YES, PLEASE No, Thanks
The record
- Offer
- 30% off
- First pane
- Yes / no gate
- First field
- Step two asks
- Trigger
- Timed 8s
- Size, desktop
- Small
- Size, mobile
- Medium
- Vendor
- Custom / theme
- Stack loaded
- Klaviyo, Recart
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 30% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 76% of the 84 percent offers captured. 7 brands in the set landed on the same number.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Custom / theme, 4th by volume, accounting for 14 of the 152 popups.
- It waits 8 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 62 of 114 timed popups appear sooner.
- On desktop the card covers 18% of the viewport, larger than 18% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer and the same gate.
This brand in The Handoff
Blueland also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Break', 'note': 'The receipt itemises a dishwasher kit: 60 Count Dishwasher Tablets at $21, a Reusable Dishwasher Tin struck from $10 to FREE, and 5 Count Laundry Tablet Samples struck from $3 to FREE, total $34 struck to $21. The page it lands on is the laundry twin, headed Laundry Welcome Kit with 60 Count Laundry Tablets $21 under a yellow Limited Time Only! band reading Welcome Kit that includes Laundry Tablets, a free reusable Forever Tin, plus Dishwasher Samples to try at home. The paid item and the free sample have traded places, so a reader who clicked for dishwasher tablets is being sold laundry. The $21 and the free tin do survive the click, which leaves the price as the only part of the receipt that lands intact.'}. Read the Blueland teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.