Brooklinen: the welcome popup, September 2026
What a first-time visitor to brooklinen.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Our Labor Day Sale is a BIG Deal.
Shop 25% off sitewide now. Be the first to know about exclusive deals and new product drops! Sign Up Skip for now
The record
- Offer
- 25% off
- First pane
- Yes / no gate
- First field
- Step two asks
- Trigger
- Timed 12.8s
- Size, desktop
- Small
- Vendor
- Attentive
- Stack loaded
- Attentive
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 25% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 68% of the 84 percent offers captured. 7 brands in the set landed on the same number.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 12.8 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 92 of 114 timed popups appear sooner.
- On desktop the card covers 17% of the viewport, larger than 17% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Brooklinen also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Break', 'note': "The destination does not exist. Requesting /products/luxe-split-king-sheet-set lands on the Brooklinen homepage, so the split king SKU that three near-identical ivory packshots were built to sell cannot be reached from the ad. The hook is a price objection, Other brands say they're 50% cheaper and boy will you feel it, and the page answers with the unrelated superlative BEST. SHEETS. EVER. over a deliberately blurred bed. No price appears anywhere to settle the argument the ad started, only free shipping on orders $100 or more in the rotating bar, and split king is not named in the subhead, which offers Classic Percale & Luxe Sateen at category level."}. Read the Brooklinen teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.