Bonobos: the welcome popup, September 2026
What a first-time visitor to bonobos.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
WANT 30% OFF?
OF COURSE No, thank you
The record
- Offer
- 30% off
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 3s
- Size, desktop
- Medium
- Size, mobile
- Medium
- Vendor
- Attentive
- Stack loaded
- Attentive
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 30% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 76% of the 84 percent offers captured. 7 brands in the set landed on the same number.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 3 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 5 of 114 timed popups appear sooner.
- On desktop the card covers 37% of the viewport, larger than 54% of the desktop captures.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Bonobos also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': "The ad is a wet city crossing shot in profile: umbrella up, tie flying, coat over the arm, grey trousers mid stride, with the wordmark and WEEKDAY WARRIOR PANTS set across the frame. The page is the exact product, Weekday Warrior Dress Pants in a grey yarn dye, with a wrinkle resistant easy care cotton line and a wall of colour swatches. The offer moves though. The ad's promise of 20% off a first order arrives on the page as a quantity promo, buy 3 or more get 20% off and buy 5 or more get 25% off, while an overlay asks WANT 20% OFF? in exchange for an email and a cookie panel covers the lower third. On capture nothing below the buy box rendered at all, so the page a visitor scrolls into is an empty screen."}. Read the Bonobos teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.