Bombas: the welcome popup, September 2026
What a first-time visitor to bombas.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Want 20% Off Your First Order?
Yes, Please / No, I'll Continue Shopping Get 20% Off Your First Order. Enter your email for your code, plus get early access on new releases and exclusive deals. Email address. Get My 20% Off. Continue Shopping.
The record
- Offer
- 20% offfirst order
- First pane
- Yes / no gate
- First field
- Step two asks
- Trigger
- Scroll
- Size, desktop
- Medium
- Vendor
- Custom / theme
- Stack loaded
- Attentive, Braze
- Tone
- Straight
- Mentions SMS
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 20% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 51% of the 84 percent offers captured. 14 brands in the set landed on the same number.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Custom / theme, 4th by volume, accounting for 14 of the 152 popups.
- Trigger is scroll, which 21 of 152 popups use.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer and the same gate.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.