Magna: the welcome popup, September 2026
What a first-time visitor to drinkmagna.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Unlock 36% OFF + FREE GIFTS CONTINUE NO THANKS
The record
- Offer
- Free gift
- First pane
- Email field
- First field
- Trigger
- On load
- Size, desktop
- Large
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is not money off. 19 of 152 popups lead with a gift, shipping or membership perks instead of a discount.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- Trigger is on load, which 13 of 152 popups use.
- On desktop the card covers 74% of the viewport, larger than 89% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer and the same gate.
This brand in The Handoff
Magna also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The ad launches one specific flavour. The creative is built around "BLUE ICE IS HERE" against a blue bottle, and it points at a flavour specific URL, /pages/try-blue-ice. The first view of that page delivers neither. An "Unlock 38% OFF + FREE GIFTS" email capture fills the screen, and the product visible behind it is a yellow WATERMELON LIME pack beside a Water Bottle and a 2-Pack, both flagged FREE. Blue Ice is genuinely on the page: it appears 29 times in that page\'s source against 17 on the generic /pages/try, so the flavour is present and the promise is obtainable rather than absent, which is what keeps this off a Break. But a reader who clicked a blue ad for a blue flavour has to dismiss an email gate and then go looking, which is reconciliation the creative did not warn them about. The 38% off is also an offer the ad never made.'}. Read the Magna teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.