Magic Spoon: the welcome popup, September 2026
What a first-time visitor to magicspoon.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
ENTER TO WIN FREE CEREAL.
Plus, get a gift for your birthday! What is your birthday? MM/DD/YYYY. Do you follow a particular diet? Select one. Email Address. CONTINUE
The record
- Offer
- Sweepstakes
- First pane
- Email field
- First field
- Trigger
- Timed 6s
- Size, desktop
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- No number is stated up front. 29 of 152 popups do this, trading a known discount for the pull of finding out.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 6 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 37 of 114 timed popups appear sooner.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same kind of offer.
This brand in The Handoff
Magic Spoon also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The ad is a single-product static: "PROTEIN OATMEAL", "Enjoy hot or as overnight oats!", a bowl with apple slices, an Apple Cinnamon box and three on-creative bubbles reading 15g Protein, 1g Sugar, 6g Fiber. The homepage is a full-portfolio hero, "Childhood Classics. Grown-Up Ingredients.", with cereal, granola, treats and pastries stacked together and the macro claims flattened into generic badges, 0-3g Sugar and High Protein. The oatmeal box is in the shot at the far left under a NEW! flag and OATMEAL is in the nav, so the product is reachable, but the flavour and the exact numbers the ad promised are gone.'}. Read the Magic Spoon teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.