Nice Laundry: the welcome popup, September 2026
What a first-time visitor to nicelaundry.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
FREE SOCKS ON US Join our list and unlock a free pair of tech varsity socks with a $150+ o
rder CLAIM MY FREE PAIR
The record
- Offer
- Free gift$150+ order
- First pane
- Email field
- First field
- Trigger
- Exit intent
- Size, desktop
- Medium
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is not money off. 19 of 152 popups lead with a gift, shipping or membership perks instead of a discount.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- Trigger is exit intent, which 4 of 152 popups use.
- On desktop the card covers 30% of the viewport, larger than 42% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.