Little Spoon: the welcome popup, September 2026
What a first-time visitor to littlespoon.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
. To claim, share who you're shopping for? NEWBORN | FORMULA: 0+ months BABY | BABY FOOD:
6+ months TODDLER: 1-2 years BIG KID: 3+ years
The record
- Offer
- No stated offer
- First pane
- Quiz gate
- First field
- Step two asks
- Trigger
- Timed 31.2s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Braze
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 31.2 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 111 of 114 timed popups appear sooner.
- On desktop the card covers 28% of the viewport, larger than 34% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same kind of offer.
This brand in The Handoff
Little Spoon also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Not yet assessed', 'note': ''}. Read the Little Spoon teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.