Loam: the welcome popup, September 2026
What a first-time visitor to loamscience.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
1:50
Unlock A Mystery Discount What brings you here today? I just want to learn more I'm working on my gut health Bloating and discomfort Regularity & digestion Supporting my gut on a GLP-1 No thanks
The record
- Offer
- Mystery discount
- First pane
- Quiz gate
- First field
- Step two asks
- Trigger
- Timed 16.3s
- Size, desktop
- Takeover
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Amped, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- No number is stated up front. 29 of 152 popups do this, trading a known discount for the pull of finding out.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- It waits 16.3 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 103 of 114 timed popups appear sooner.
- On desktop the card covers 87% of the viewport, larger than 97% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.