Dermalogica: the welcome popup, September 2026
What a first-time visitor to dermalogica.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
SIGN UP NOW claim your welcome gift!
Enter your email address: Enter your phone number SIGN-UP NOW By clicking SIGN-UP NOW, you agree to receive both promotional and personalized marketing emails and recurring automated marketing text messages (including cart reminders) from Dermalogica at the email address and mobile number provided. Consent is not a condition of purchase. Msg frequency varies; msg & data rates may apply. Reply HELP for help and STOP to cancel. You may unsubscribe from emails at any time. By signing up, you agree to our Privacy Policy & Terms. *Receive a Welcome Gift Bag o
The record
- Offer
- Free gift$125+ order
- First pane
- Email + phone
- First field
- Both
- Trigger
- On load
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- Mentions SMS
- Yes
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is not money off. 19 of 152 popups lead with a gift, shipping or membership perks instead of a discount.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- Trigger is on load, which 13 of 152 popups use.
- On desktop the card covers 38% of the viewport, larger than 62% of the desktop captures.
- The first field asks for both, as 2 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same kind of offer.
This brand in The Handoff
Dermalogica also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The ad is a stopwatch: "1 USE skin looks + acts younger", "2 WEEKS visibly diminishes fine lines + wrinkles", "8 WEEKS gives 6 years back". The page is the right purple bottle at $158 with no discount claimed on either side, and it keeps two of the claims as annotated callouts, "accelerates skin\'s natural cellular renewal" and "diminishes the appearance of fine lines + wrinkles", but it strips the dates off both and the strongest line, "gives 6 years back", appears nowhere in the captured frame. The offer bar on arrival is about something else entirely, "Ends Tonight: Daily Protect + Renew Trio Offer | You\'re $100.00 away from 3 free gifts + free shipping", captured 2026-08-20. The visitor arrives holding a timeline and the page has taken the clock off it.'}. Read the Dermalogica teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.