David Protein: the welcome popup, September 2026
What a first-time visitor to davidprotein.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
You've got 10% off and a free variety pack when you start your first subscription.
Tell us your goal with David: HIT MY PROTEIN TARGET STAY FULL BETWEEN MEALS ENJOY PROTEIN THAT TASTES GOOD REDUCE MY SUGAR INTAKE SUPPORT MY GENERAL HEALTH No thanks
The record
- Offer
- 10% offsubscription
- First pane
- Quiz gate
- First field
- Step two asks
- Trigger
- Scroll
- Size, desktop
- Large
- Size, mobile
- Takeover
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 10% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 1% of the 84 percent offers captured. 19 brands in the set landed on the same number.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- Trigger is scroll, which 21 of 152 popups use.
- On desktop the card covers 71% of the viewport, larger than 88% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
David Protein also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Continuous', 'note': 'The ad\'s claim, "Committed to delivering the most protein for the fewest calories across all its products", is restated twice on arrival, in the eyebrow "28g protein. 150 calories. 0g sugar." and the headline "The most effective portable protein." The gold-foil bar sitting in the 75% column of the chart is the same bar held in the hero photograph, and the callouts "OPTIMAL PROTEIN TO CALORIE RATIO" and "THIRD PARTY TESTED FOR QUALITY" keep the ad\'s data register. The one visible shift is treatment, from a stark white chart to a dark studio portrait, with no chart anywhere in the captured frame. Neither side quotes a price.'}. Read the David Protein teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.