Skims: the welcome popup, September 2026
What a first-time visitor to skims.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Never miss a drop
Sign up for launch updates and announcements. Select your preference Women Men Both Email Address GET ON THE LIST NO THANKS By signing up you agree to receive recurring automated marketing messages from SKIMS. View Terms and Privacy
The record
- Offer
- Perks only
- First pane
- Email field
- First field
- Trigger
- Timed 4.9s
- Size, desktop
- Medium
- Vendor
- Attentive
- Stack loaded
- Attentive, Braze, Klaviyo, Okendo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is not money off. 19 of 152 popups lead with a gift, shipping or membership perks instead of a discount.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 4.9 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 25 of 114 timed popups appear sooner.
- On desktop the card covers 37% of the viewport, larger than 54% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer and the same gate.
This brand in The Handoff
Skims also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Break', 'note': "The URL is correct and none of it reaches the screen. The first view is a NEVER MISS A DROP email capture over a shapewear photograph, with a SELECT YOUR PREFERENCE control offering Women, Men or Both, a GET ON THE LIST button and a cookie consent bar pinned across the bottom. Behind it the page is almost empty: one dark sliver of a brush at the left edge and one line of description, Tangle Teezer's Ultimate Detangler meets SKIMS iconic colorways. The four brushes stacked in four nude to espresso shades that are the entire ad have no counterpart on screen, and the title, the price and the shade selector are all behind an interstitial selling a different category."}. Read the Skims teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.