Fenty Beauty: the welcome popup, September 2026
What a first-time visitor to fentybeauty.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
UNLOCK 15% OFF YOUR NEXT $40+ ORDER Exclusions apply.
See here for details. By subscribing to Fenty Beauty, you agree to our Terms of Use and acknowledge our Privacy Policy and consent to receive a varying number of marketing messages via email. Consent is not a condition of any purchase. California residents: Please also see our Financial Incentive Terms. Email Address CONTINUE
The record
- Offer
- 15% off$40+ order
- First pane
- Email field
- First field
- Trigger
- Timed 7.5s
- Size, desktop
- Medium
- Size, mobile
- Takeover
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 15% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 26% of the 84 percent offers captured. 21 brands in the set landed on the same number.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- It waits 7.5 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 60 of 114 timed popups appear sooner.
- On desktop the card covers 37% of the viewport, larger than 54% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Fenty Beauty also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Continuous', 'note': 'Every line of the ad is on the page in the same order. NEW and LIMITED EDITION are rendered as literal badges, GLOSS BOMB BURST COLOR-INTENSIFYING LIP LUMINIZER is the page title word for word, and PINK BLINK is not just stocked but preselected, its swatch ringed and the dropdown reading Pink Blink, hot pink. The magenta tube from the creative is the main product image, here paired with a mint carton the ad never showed. The only difference is locale, the session resolved to Canada | English and the price renders as $35.50 CAD, which is a capture artefact rather than a change of offer, and neither side promises a discount.'}. Read the Fenty Beauty teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.